IMC European Awards

Rewarding the best integrated marketing communications campaigns

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Case Study

The first ever charity handball event live on TV raised the profile of Ford, the American automobile company, in the Czech Republic.

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Fini, the Italian pasta brand, encouraged consumers in Italy to fry rather than boil pasta to show them that it could be cooked quickly.

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Child Focus, the Belgian Center for Missing Children, restarted the conversation about missing children in Belgium by putting their faces onto Belgian coins.

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LELO, the upmarket Swedish sex toy manufacturer, enhanced brand awareness in Italy through co-marketing with a nationally famous band.

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My Food, a food and deli chain, launched an in-store campaign to help guide customers around the shop to increase store traffic in the Czech Republic.

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Mondelez, a confectionary company, created a paper diary and a list of 21 activites children need to experience before they grow up to encourage children in the Czech Republic to go outside more.

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A corporate social responsibility project to help Italians, migrants and refugees integrate in Italy helped drive brand loyalty for Bosch, the German consumer goods manufacturer.

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Unieuro, the Italian consumer electronics and household appliance distributor, transformed its loyalty scheme to increase sale frequency in its sector.

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Scarlet, a Belgian telecom provider, created a challenger campaign to launch its new mobile tariffs without roaming charges in Belgium and used this campaign to build its challenger brand positioning.

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Bodegas Barbadillo, the Spanish winery, communicated itself through many brands instead of just one.

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Huawei, a telecommunications brand, created the 'From Snap to Shoot' campaign in Ireland to promote the Huawei P9 and its mission to reinvent smartphone photography.

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Fischer, the biggest travel agency in the Czech Republic, explored whether tourists' main motivation for spending money on vacation is buying into local cuisine by launching an email campaign, offering them local culinary specialities .

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Eye catching POS displays and a new slogan helped MARCO POLO, the travel guide brand, relaunch its entire series in Germany.

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The Czech Table Tennis Association, produced an innovative rotating round table at an event in the Czech Olympic Park to show the public that table tennis is a fun, Olympic sport.

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Copaxone, the pharmaceutical brand for treating multiple sclerosis, reaffirmed its leading position at the National Congress of Italian Neurologists (SIN).

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Radeon, the US graphics card brand, launched its new RX 480 card by creating a movement instead of a campaign.

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Just Eat, a food ordering service, created a chill out zone at festivals across Ireland to engage potential customers offline, in order to drive app downloads and orders online.

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Child Focus, the Belgian center for Missing Children, raised awareness of the sexual exploitation of children by creating a confronting online tool.

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Bodegas Barbadillo, the Spanish winery, improved sales of its Maestrante wine brand by imitating the competition and investing in media in Spain.

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A self-funded loyalty program helped Pallas Foods, the wholesale food provider, increase customer spend while retaining their loyalty in Ireland.

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Creative direct mail helped Alef, the technology company, distribute its new Cisco Meraki product in the Czech Republic.

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Magnum, the ice cream brand, increased sales through the successful launch of its new Magnum Double product during summer in Ireland.

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Polartec, the US polar fleece manufacturer, partnered with a famous cyclist to raise awareness of their products’ utility for cyclists in Europe.

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Ria, a female hygiene brand, created a video and social campaign to encourage women across the Czech Republic to openly discuss the subject of menstruation.

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Stanley Black & Decker, a manufacturer of industrial tools and household hardware, promoted its steam cleaners by showing consumers in Belgium that they could literally eat off the floor after using the product.