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IMC European Awards

Rewarding the best integrated marketing communications campaigns

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Case Study

Diageo, the drinks company, drove awareness of its Captain Morgan rum brand during the summer months in the UK through association with Leicester City FC, a Premiership football team.

Case Study

SkoFIN, the car financial services company owned by Volkswagen Financial Services, created an attractive new manual to engage customers with its offerings in the Czech Republic.

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Creative direct mail helped Alef, the technology company, distribute its new Cisco Meraki product in the Czech Republic.

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The first ever charity handball event live on TV raised the profile of Ford, the American automobile company, in the Czech Republic.

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Fini, the Italian pasta brand, encouraged consumers in Italy to fry rather than boil pasta to show them that it could be cooked quickly.

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Hennessy, a spirit brand, partnered with IBM Watson and used its AI technology to create personalised cocktails for Irish consumers, to recruit a new generation of Hennessy drinkers.

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A corporate social responsibility project to help Italians, migrants and refugees integrate in Italy helped drive brand loyalty for Bosch, the German consumer goods manufacturer.

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Smemoranda, the Italian school diary brand, increased awareness and halted its decline in market share by adapting its branding to the digital age.

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Ford, an automotive brand, advertised the launch of its newly redesigned Mustang in Ireland by partnering with Chad McQueen, a racing car driver and son of iconic Mustang driver Steve McQueen.

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Bodegas Barbadillo, the Spanish winery, improved sales of its Maestrante wine brand by imitating the competition and investing in media in Spain.

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Eye catching POS displays and a new slogan helped MARCO POLO, the travel guide brand, relaunch its entire series in Germany.

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Mercedes-Benz, the automobile manufacturer, challenged Ferrari’s dominant media profile at the Monza F1 Grand Prix in Italy by uniting its fan base through social.

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My Food, a food and deli chain, launched an in-store campaign to help guide customers around the shop to increase store traffic in the Czech Republic.

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NIVEA, a skincare brand, raised awareness of its products among Irish millennials by setting up an experience zone at Electric Picnic, the largest music festival in Ireland.

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PepsiCo, a food and beverage company, leveraged its partnership with the UEFA Champions League in Ireland by launching a video campaign that surprised superfans by taking them to the UCL game.

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Copaxone, the pharmaceutical brand for treating multiple sclerosis, reaffirmed its leading position at the National Congress of Italian Neurologists (SIN).

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Polartec, the US polar fleece manufacturer, partnered with a famous cyclist to raise awareness of their products’ utility for cyclists in Europe.

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Tiger Beer, an alcoholic drinks brand, created the 'Tiger Uncage Originals' campaign in Ireland to get consumers to be creative in order to increase brand engagement and customer trials.

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Ferrero Rocher, a chocolate brand, created a pop-up dining experience to reignite consumers' love of Ferrero Rocher in the UK.

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Radeon, the US graphics card brand, launched its new RX 480 card by creating a movement instead of a campaign.

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Stanley Black & Decker, a manufacturer of industrial tools and household hardware, promoted its steam cleaners by showing consumers in Belgium that they could literally eat off the floor after using the product.

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Telenet, a telco provider, celebrated its 20th birthday by running a big national campaign in Belgium that showed people how far the brand had come over the past 20 years.

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Pernod Ricard Travel Retail, the travel retail distribution arm of the French drinks company, used a unique airport activation to drive sales of its Jameson Irish Whiskey brand in the UK.

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Magnum, the ice cream brand, increased sales through the successful launch of its new Magnum Double product during summer in Ireland.

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Unieuro, the Italian consumer electronics and household appliance distributor, transformed its loyalty scheme to increase sale frequency in its sector.