DMA International ECHO Awards

Honoring the world’s best response marketing campaigns

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Case Study

ICICI Lombard, an insurance company, connected with consumers via their emotions to provide an impactful story around safe driving practices in India.

Case Study

Citi, a premium bank, revamped the Citigold Circle program from a customer lens by transforming the seemingly transactional referral conversation into a more active and meaningful one, so it could acquire new affluent Citigold clients in 15 global markets.

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K&H Bank, a bank in Hungary, launched a micro-site that allows Hungarians to discuss and share what new businesses they'd love to see in their local area and gave the bank 2,512 new business applications.

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Buscape Company, a comparison shopping service, unified traditional offline media, online media, influence marketing and live events to increase sales in Brazil.

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HDFC Bank, a banking and financial services company, used a location management system to target customers in India and increase their discoverability, improve brand reputation and acquire more customers locally.

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Comcast, a telecommunications conglomerate, used a message of hope, appreciation and understanding to inspire Hispanic consumers in the US and make them feel heard through grand celebrations of who they are – all while turning Xfinity technology into a symbol of cultural unity.

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Red de Salud UC Christus, a network of clinics and hospitals in Chile, launched a 360 campaign to increase weight loss surgery in a competitive market, giving them a 279% increase in leads.

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Publicis.Sapient, a consultancy company, cut through the noise of the conference to become the ‘must see’ of Money20/20.

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Houlihan's, a restaurant chain, used consumer data to provide targeted communications, which increased sales in the US.

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Durex, a condom brand, convinced India's youngsters to make their first sexual experience enjoyable and safe with innovations that made condoms inconspicuous to buy and carry.

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Switzerland Tourism, the national marketing and sales organisation for Switzerland, reached their target audience of young Indians to promote Switzerland as a holiday destination for action-seeking travellers.

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Asha Ek Hope Foundation, a non-profit organization supporting people with motor neurone disease, partnered with NeuroGen hospital in Mumbai to create a new eye language for patients suffering from incurable brain and spine diseases in India.

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Motorola, a telecommunications company, highlighted the addiction to mobile phones which gave it over 1 million social media impressions.

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Volkswagen, an automotive brand, educated drivers of its ‘Up!’ vehicle in Brazil on how to use the car’s functionalities by launching an online video manual.

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McDonald's, a fast food chain, partnered with a Montreal hockey team to offer fans a promotion where if Montreal scored the first goal of the game, My McD's app users in Quebec received free fries.

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The Economist, a weekly magazine publication, re-engaged British voters by offering a cutting perspective with the brand's trademark wit (and a free copy of The Economist to help inform their vote).

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KLM, the Dutch flag carrier airline, strongly increased travel to Amsterdam from the Nordic countries and positioned KLM in an extremely competitive market with the help of a pair of shoes.

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Food Allergy Research & Education (FARE), a non-profit dedicated to food allergy awareness, successfully spread its message of the dangers of allergies in its Deadly Food Allergies campaign in the US.

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Bank of New Zealand (BNZ) carefully considered the importance of tradition to its Chinese customers to inspire brand love and awareness.

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danbolig, a real estate agent, encouraged people in Denmark to choose its company as their agent by creating a digital destination where they can get to know their prospective neighbourhood before they buy.

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IKEA, a furniture retailer, connected with US college students and cut through the usual clutter of back-to-school marketing to deliver an ad inspired by the phenomenon of autonomous sensory meridian response, a tingling sensation prompted by certain sounds. The campaign garnered 88 million organic impressions.

Case Study

Air New Zealand, New Zealand's flag carrier airline, was able to clearly connect the airline's core product (travel) with a much broader day-to-day retail loyalty experience to achieve a 70% uplift in Airpoints Dollar issuance.

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Ad Council, a nonprofit organization, stuck to its media strategy of relevant ads by creating specific and targeted solutions to the food wastage problem in the US, achieving $86m in donated media support.

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Singapore Tourism Board, a statutory board under the Ministry of Trade and Industry of Singapore, reached out to Indian travellers through influencer marketing, social media marketing, PR, partnerships, collaborations and digital and on-ground activations.

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Essity, a hygiene and health company, built brand awareness for its feminine hygiene brand Libresse by addressing the taboo around menstruation in sport in Sweden.