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Direct Marketing Association - US, Runner Up, 2018
ICICI Lombard, an insurance company, connected with consumers via their emotions to provide an impactful story around safe driving practices in India.
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Direct Marketing Association - US, Gold, 2018
Citi, a premium bank, revamped the Citigold Circle program from a customer lens by transforming the seemingly transactional referral conversation into a more active and meaningful one, so it could acquire new affluent Citigold clients in 15 global markets.
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Direct Marketing Association - US, Silver, 2018
K&H Bank, a bank in Hungary, launched a micro-site that allows Hungarians to discuss and share what new businesses they'd love to see in their local area and gave the bank 2,512 new business applications.
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Direct Marketing Association - US, Bronze, 2018
Buscape Company, a comparison shopping service, unified traditional offline media, online media, influence marketing and live events to increase sales in Brazil.
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Direct Marketing Association - US, Runner Up, 2018
HDFC Bank, a banking and financial services company, used a location management system to target customers in India and increase their discoverability, improve brand reputation and acquire more customers locally.
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Direct Marketing Association - US, Gold, 2018
Comcast, a telecommunications conglomerate, used a message of hope, appreciation and understanding to inspire Hispanic consumers in the US and make them feel heard through grand celebrations of who they are – all while turning Xfinity technology into a symbol of cultural unity.
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Direct Marketing Association - US, Runner Up, 2018
Red de Salud UC Christus, a network of clinics and hospitals in Chile, launched a 360 campaign to increase weight loss surgery in a competitive market, giving them a 279% increase in leads.
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Direct Marketing Association - US, Bronze, 2018
Publicis.Sapient, a consultancy company, cut through the noise of the conference to become the ‘must see’ of Money20/20.
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Direct Marketing Association - US, Runner Up, 2018
Houlihan's, a restaurant chain, used consumer data to provide targeted communications, which increased sales in the US.
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Direct Marketing Association - US, Runner Up, 2018
Durex, a condom brand, convinced India's youngsters to make their first sexual experience enjoyable and safe with innovations that made condoms inconspicuous to buy and carry.
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Direct Marketing Association - US, Runner Up, 2018
Switzerland Tourism, the national marketing and sales organisation for Switzerland, reached their target audience of young Indians to promote Switzerland as a holiday destination for action-seeking travellers.
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Direct Marketing Association - US, Gold, 2018
Asha Ek Hope Foundation, a non-profit organization supporting people with motor neurone disease, partnered with NeuroGen hospital in Mumbai to create a new eye language for patients suffering from incurable brain and spine diseases in India.
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Direct Marketing Association - US, Runner Up, 2018
Motorola, a telecommunications company, highlighted the addiction to mobile phones which gave it over 1 million social media impressions.
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Direct Marketing Association - US, Runner Up, 2018
Volkswagen, an automotive brand, educated drivers of its ‘Up!’ vehicle in Brazil on how to use the car’s functionalities by launching an online video manual.
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Direct Marketing Association - US, Silver, 2018
McDonald's, a fast food chain, partnered with a Montreal hockey team to offer fans a promotion where if Montreal scored the first goal of the game, My McD's app users in Quebec received free fries.
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Direct Marketing Association - US, Bronze, 2018
The Economist, a weekly magazine publication, re-engaged British voters by offering a cutting perspective with the brand's trademark wit (and a free copy of The Economist to help inform their vote).
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Direct Marketing Association - US, Silver, 2018
KLM, the Dutch flag carrier airline, strongly increased travel to Amsterdam from the Nordic countries and positioned KLM in an extremely competitive market with the help of a pair of shoes.
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Direct Marketing Association - US, Runner Up, 2018
Food Allergy Research & Education (FARE), a non-profit dedicated to food allergy awareness, successfully spread its message of the dangers of allergies in its Deadly Food Allergies campaign in the US.
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Direct Marketing Association - US, Runner Up, 2018
Bank of New Zealand (BNZ) carefully considered the importance of tradition to its Chinese customers to inspire brand love and awareness.
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Direct Marketing Association - US, Silver, 2018
danbolig, a real estate agent, encouraged people in Denmark to choose its company as their agent by creating a digital destination where they can get to know their prospective neighbourhood before they buy.
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Direct Marketing Association - US, Gold, 2018
IKEA, a furniture retailer, connected with US college students and cut through the usual clutter of back-to-school marketing to deliver an ad inspired by the phenomenon of autonomous sensory meridian response, a tingling sensation prompted by certain sounds. The campaign garnered 88 million organic impressions.
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Direct Marketing Association - US, Silver, 2018
Air New Zealand, New Zealand's flag carrier airline, was able to clearly connect the airline's core product (travel) with a much broader day-to-day retail loyalty experience to achieve a 70% uplift in Airpoints Dollar issuance.
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Direct Marketing Association - US, Runner Up, 2018
Ad Council, a nonprofit organization, stuck to its media strategy of relevant ads by creating specific and targeted solutions to the food wastage problem in the US, achieving $86m in donated media support.
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Direct Marketing Association - US, Runner Up, 2018
Singapore Tourism Board, a statutory board under the Ministry of Trade and Industry of Singapore, reached out to Indian travellers through influencer marketing, social media marketing, PR, partnerships, collaborations and digital and on-ground activations.
Case Study
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Direct Marketing Association - US, Silver, 2018
Essity, a hygiene and health company, built brand awareness for its feminine hygiene brand Libresse by addressing the taboo around menstruation in sport in Sweden.
