DMA International ECHO Awards

Honoring the world’s best response marketing campaigns

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Case Study

Ford Trucks, an automotive brand, enhanced its customers’ experience in Brazil by launching a technological safe cap that alerts drivers when they start to get tired.

Case Study

RCI Banque, an automotive financing and insurance company, increased customer registrations in Brazil by sending personalised video manuals to drivers the day after their new car purchase.

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SickKids Foundation, a children's health research organisation, launched an online film that targeted specific neighbourhoods in Canada to rally local support for its sick children.

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Sunsilk Philippines, a haircare brand produced by consumer goods company Unilever, created videos surrounding three common New Years resolutions to encourage young girls in the Philippines to achieve their goals.

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Domus Leuchten und Möbel AG, a designer furniture store, increased sales at its new store opening in Switzerland by replacing the furniture of three famous brothers with its own and inviting their followers to a house party.

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Mahindra Holidays, a travel company, increased member engagement in India by creating a video-led content strategy to meet the changing needs of its target.

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Procter & Gamble, a multi-national consumer goods corporation, created a different approach to content measurement and optimisation to better evaluate the effectiveness of its content in the UK.

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Bacardi, an alcoholic drinks brand, created a Facebook chatbot integrated with Spotify to connect with millennials in the UK via bespoke playlists, and provide them the summertime feeling as winter approached.

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Volkswagen, an automotive brand, educated drivers of its ‘Up!’ vehicle in Brazil on how to use the car’s functionalities by launching an online video manual.

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What3Words, a geocoding system, created unique pictorial envelopes as part of an addressing system to help deliver mail in developing countries globally.

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Jet Privilege, an independent loyalty and rewards management company wanted to show members in India that they could redeem JPMiles to book an Award Flight. It did so by creating hyper-personalised targeted ads using Google data.

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The Hong Kong Jockey Club, a horse racing, sporting, betting brand and charity, used AI technology and location data to target consumers in China and encourage them to lead healthier lives.

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Myntra, an online Indian retailer, increased the visibility of the website on online searches as a result of its multi-pronged Organic Search Strategy.

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danbolig, a real estate agent, encouraged people in Denmark to choose its company as their agent by creating a digital destination where they can get to know their prospective neighbourhood before they buy.

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Asha Ek Hope Foundation, a non-profit organization supporting people with motor neuron disease, partnered with NeuroGen hospital in Mumbai to create a new eye language for patients suffering from incurable brain and spine diseases in India.

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ITM, a building supplies co-operative, increased downloads of its new app in New Zealand by launching a VR fishing competition.

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Patrón, a brand of tequila, launched Cocktail Lab to serve up recipes based on personal preferences, behavioral insights, local trends, and occasions that successfully changed public perception of the brand globally.

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Cream Silk, a hair care brand, strengthened its association with the Miss Universe pageant, despite not being a sponsor, with a real-time Twitter campaign in the Philippines.

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IBM, a multinational information technology company, showcased how multi-platinum producer Alex da Kid discovered talent for his single in the US with the help of its AI technology, Watson.

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Air New Zealand, New Zealand's flag carrier airline, was able to clearly connect the airline's core product (travel) with a much broader day-to-day retail loyalty experience to achieve a 70% uplift in Airpoints Dollar issuance.

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APX, a renewable energy exchange, increased global awareness of TIGRs by posting up-to-date ads on its digital media.

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Rin, a detergent brand from consumer goods company Unilever, launched the Rin Career Academy in India to help young people succeed in job interviews.

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Food Allergy Research & Education (FARE), a non-profit dedicated to food allergy awareness, successfully spread its message of the dangers of allergies in its Deadly Food Allergies campaign in the US.

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CMPC, a brand focused on B2B companies with a wide range of cleaning products, launched a set of videos to showcase three attributes of its product to B2B clients across different categories in Chile.

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Flying Pig, a challenging marathon, launched a geo-located app that shared its runners' stories to encourage millennials to run and support its marathon in the US.