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Article

The automotive industry is being disrupted by technology and a shift toward environmental credentials, as well as the negative impact of COVID-19.

Article

Social good campaigns often fail because of errors related to strategy, research and objective-setting, according to a study published in Social Marketing Quarterly.

Article

Explores the technology requirements for brands wishing to sell via social commerce.

Article

Details what advertisers need to know about shoppable media.

Article

Advises brands how to make customer journeys more shoppable.

Article

A best practice guide to creating interactive audio advertising.

Data

An overview of staffing levels globally and in the Americas, Asia Pacific and Europe, according to WARC's Global Marketing Index.

Article

Marketers should embrace diversity and inclusion, grow comfortable with imperfect measurement, and consider new types of partnerships to drive growth.

Article

A summary of new thinking and best practice on shoppable media.

Article

Three key considerations for brands looking to sell products and services on social media platforms.

Article

Explains how brands can use influencer marketing as a sales channel.

Opinion

This article is part of a series of articles from the WARC Guide to shoppable media.

Article

Outlines the pros and cons of investing in paid shoppable media advertising.

Opinion

This article is part of a series of articles from the WARC Guide to shoppable media.

Data

This article summarises the results of the Global Marketing Index for February 2021, when the index for staffing levels came back into growth for the first time since February 2020.

Article

Examines how brands can build awareness and increase equity through effective sponsorship.

Article

Considers the current thinking and reading on the subject of newspaper audiences, an evolving and complicated demographic that must now be measured across the channels on which news is read.

Data

An overview of podcast audiences and their response to advertising in the United States.

Data

An overview of gaming audiences in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

Data

An overview of growth in subscription video-on-demand services in Great Britain.

Opinion

The brands that won the hearts of consumers in 2020 were the ones that stepped up, even when they didn’t have to. Those that didn’t are now lagging behind but it’s not too late to make a difference, writes Mary Winter.

Opinion

Dhiren Amin is Heinz Kraft’s CMO Asia and will chair the Instant Impact Jury at this year’s WARC Awards for Effectiveness . Here, he offers entrants advice on what to include in their papers.

Opinion

Tati Lindenberg, Vice-President of Marketing for Dirt Is Good (Persil, OMO), Unilever, is chairing the Brand Purpose category in this year’s WARC Awards for Effectiveness . Here, she talks about clear KPIs, Disney’s Christmas film and why brands need to drive action.

Data

An overview of growth in mobile gaming advertising revenue in 2019 and 2020.

Opinion

Encouraging user-generated content allows brands in India to engage and identify their fans by inviting participation, while potentially creating priceless memes that go viral, writes Kunal Sinha.