Article
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Kai Geertsema, WARC Exclusive, March 2021
The automotive industry is being disrupted by technology and a shift toward environmental credentials, as well as the negative impact of COVID-19.
Article
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Stephen Whiteside, Research on WARC, March 2021
Social good campaigns often fail because of errors related to strategy, research and objective-setting, according to a study published in Social Marketing Quarterly.
Article
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Mudit Jaju, WARC Exclusive, March 2021
Explores the technology requirements for brands wishing to sell via social commerce.
Article
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Jin Kim, WARC Exclusive, March 2021
Details what advertisers need to know about shoppable media.
Article
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Yulia Livne, WARC Exclusive, March 2021
Advises brands how to make customer journeys more shoppable.
Article
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Flora Williams, WARC Exclusive, March 2021
A best practice guide to creating interactive audio advertising.
Data
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Rob Clapp, WARC Data Points, March 2021
An overview of staffing levels globally and in the Americas, Asia Pacific and Europe, according to WARC's Global Marketing Index.
Article
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Wavemaker, Research on WARC, February, 2021
Marketers should embrace diversity and inclusion, grow comfortable with imperfect measurement, and consider new types of partnerships to drive growth.
Article
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WARC Best Practice, March 2021
A summary of new thinking and best practice on shoppable media.
Article
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Maria Bain, WARC Exclusive, March 2021
Three key considerations for brands looking to sell products and services on social media platforms.
Article
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Kaho Yamada, WARC Exclusive, March 2021
Explains how brands can use influencer marketing as a sales channel.
Opinion
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Nate Shurilla, March 2021
This article is part of a series of articles from the WARC Guide to shoppable media.
Article
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Patrick Deloy and Nathan Petralia, WARC Exclusive, March 2021
Outlines the pros and cons of investing in paid shoppable media advertising.
Opinion
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Patrick Miller, March 2021
This article is part of a series of articles from the WARC Guide to shoppable media.
Data
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Zoe McCready, WARC Data, February 2021
This article summarises the results of the Global Marketing Index for February 2021, when the index for staffing levels came back into growth for the first time since February 2020.
Article
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WARC Best Practice, February 2021
Examines how brands can build awareness and increase equity through effective sponsorship.
Article
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WARC Best Practice, February 2021
Considers the current thinking and reading on the subject of newspaper audiences, an evolving and complicated demographic that must now be measured across the channels on which news is read.
Data
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Rob Clapp, WARC Data Points, February 2021
An overview of podcast audiences and their response to advertising in the United States.
Data
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Rob Clapp, WARC Data Points, February 2021
An overview of gaming audiences in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
Data
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Rob Clapp, WARC Data Points, February 2021
An overview of growth in subscription video-on-demand services in Great Britain.
Opinion
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Mary Winter, February 2021
The brands that won the hearts of consumers in 2020 were the ones that stepped up, even when they didn’t have to. Those that didn’t are now lagging behind but it’s not too late to make a difference, writes Mary Winter.
Opinion
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Dhiren Amin, February 2021
Dhiren Amin is Heinz Kraft’s CMO Asia and will chair the Instant Impact Jury at this year’s WARC Awards for Effectiveness . Here, he offers entrants advice on what to include in their papers.
Opinion
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Tati Lindenberg, February 2021
Tati Lindenberg, Vice-President of Marketing for Dirt Is Good (Persil, OMO), Unilever, is chairing the Brand Purpose category in this year’s WARC Awards for Effectiveness . Here, she talks about clear KPIs, Disney’s Christmas film and why brands need to drive action.
Data
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Rob Clapp, WARC Data Points, February 2021
An overview of growth in mobile gaming advertising revenue in 2019 and 2020.
Opinion
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Kunal Sinha, February 2021
Encouraging user-generated content allows brands in India to engage and identify their fans by inviting participation, while potentially creating priceless memes that go viral, writes Kunal Sinha.
