Australian Effie Awards

Celebrating the great ideas and strategy that achieve real results

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Case Study

The Australian Government's Department of Social Services discouraged violence against women by launching TV and poster ads that highlighted Australians' unconscious taught bias.

Case Study

Abbotts Village Bakery, a bread brand, encouraged Australians to buy its products by launching new packaging, a new product range and a TV to showcase it.

Case Study

Volkswagen, an automotive brand, increased premium sales of its Amarok pickup truck in Australia by launching four campaigns that uncovered its ute (utility vehicle) dramatically after an unbranded and disguised ad.

Case Study

Officeworks, a chain of office supplies stores, engaged business owners in Australia by inventing a new word – EOFYTHING – to demonstrate its tax-deductible opportunities.

Case Study

TAB, an Australian online betting company, increased awareness and consideration in Australia by launching a film featuring Team Head and Team Heart to highlight opposing betting strategies.

Case Study

NRMA Insurance, an Australian car insurer, promoted itself as a brand that helps by encouraging acts of help among the Australian public and showcasing this through OOH and a film.

Case Study

Great Northern Brewing Company, a brewing company, launched a series of TVCs that celebrated its beer through the beauty of the great outdoors and a relaxing weekend away.

Case Study

Aldi, a supermarket brand, encouraged Australians to shop at Aldi for Christmas by launching a video campaign that touched on Aussies' generosity with a crash landing from Santa.

Case Study

Heart Foundation Australia, a charity, highlighted the "criminal" behind Australia's biggest killer, heart disease, calling on the government to invest in the prevention of heart disease and on Australians to assess their own levels of risk.

Case Study

Tourism Central Coast, a tourism operator for the Central Coast in New South Wales, increased visits to the Coast by launching a series of TVCs that used a snow dome device to show little adventures.

Case Study

Carlton United Breweries, an Australian brewing company, launched its Carlton Zero non-alcoholic beer with OOH ads that showed occasions Australians could now drink beer when they couldn't before.

Case Study

Telstra, a telecommunications brand, increased awareness and appeal for its pre-paid offer in Australia by launching a series of TVCs and videos that showed people who weren't worried about data, because they're with Telstra.

Case Study

Aldi, a supermarket chain, launched a TVC and Loyalty Calculator to show Australian customers the benefits of shopping at Aldi over using other supermarkets' disappointing loyalty schemes.

Case Study

Ipswich City Council, increased domestic overnight visits in the Australian city by aligning with Google Maps to map its visitor precincts and highlights.

Case Study

Mitsubishi Motors Australia, an automotive brand, increased sales of its new Eclipse Cross SUV by launching a campaign that promoted it as ideal for a drop it and go get away.

Case Study

Foodbank Western Australia, a charity, encouraged food donations by launching a new cereal, Hungry Puffs, which was actually an empty box used to highlight children who don't have breakfast every day.

Case Study

Metamucil, a brand of fibre supplements, increased its sales by 50% with its humorous sequel to 2017's Poo Romance campaign in Australia.