APG Creative Strategy Awards

Celebrating case studies that demonstrate great planning and strategy

Search in

Date Range

Search within

Categories

Brand

Location

Index

106 results found
Sort by

Case Study

RNIB (the Royal National Institute of Blind People), a UK charity, increased awareness in the UK by launching a series of videos and OOH activations that used humour to challenge misconceptions about living with sight loss.

Case Study

Charity Royal National Lifeboat Institution (RNLI) launched a campaign in the UK giving instructions on how to best react when falling unexpectedly in cold water.

Case Study

Samaritans, a charity, Network Rail, a railway company, and The British Transport Police, a force that polices the railway, helped reduce the number of suicides committed on British railways by enlisting the public to intervene.

Case Study

Tourism Ireland, a marketing body responsible for marketing the island of Ireland overseas, rebranded the country as Game of Thrones Territory, which led to a 51% increase in visitors.

Case Study

Depaul UK, a charity that helps young homeless people, used context, story-telling and partnerships to reach young people in the UK.

Case Study

Samsung, a multinational conglomerate, promoted its Samsung Smart Home products by creating an augmented reality campaign that put Samsung products in the home of a well-loved entertainment series, Family Guy.

Case Study

Confused.com, a price comparison website, gave a new meaning to its name in its comms leading to an 8.1% increase in its market share in the UK.

Case Study

KFC, a fast food restaurant chain, promoted its new chunky, skin-on fries in the UK by actively promoting Tweets from its haters that complained about its old fries.

Case Study

Visa, a financial services company, launched a Christmas film in the UK that connected emotionally with consumers by encouraging them to visit their local high street retailers.

Case Study

Britain's Beer Alliance, an alliance of pubs, brewers and industry bodies, successfully launched a movement that persuaded Philip Hammond to reverse his decision to increase beer duty.

Case Study

Optrex, an eyecare brand, grew its market in the UK by launching a campaign showing a series of characters with screens for eyes, turning dry eyes into Screen Eyes.

Case Study

Microsoft, a multinational technology company, increased awareness and sales of the Xbox Design Lab by launching a new e-commerce platform that allowed gamers to buy and sell their own designs.

Case Study

Toyota, the automotive manufacturer, increased sales of its AYGO car in the UK with a campaign that created buzz around the launch of a new model.

Case Study

Diesel, the luxury clothing brand, took over street fashion by selling misspelt branded t-shirts in a pop-up in New York's underground.

Case Study

Sheba, a cat food brand by Mars Incorporated, replaced its previous earnest, serious campaign tone with something more humorous, which led to Sheba becoming the number one wet cat food brand in Australia and Europe.

Case Study

CoppaFeel!, a breast cancer charity, increased breast checks in the UK by 10% as a result of it shifting its focus away from the boobs and onto the hands that check them.

Case Study

Veg Power, a campaigning group for vegetables from the Food Foundation, partnered with ITV to launch Eat Them to Defeat Them in the UK, a campaign that framed vegetables as villains and children as superheroes to encourage them to eat more vegetables.

Case Study

KFC, a fast food restaurant chain, created the most successful launch of Double Down in any market, by promoting it as something exclusive with the "if you can't beat it, double it" messaging in the UK.

Case Study

Lucozade Sport, an energy drink brand, reversed sales decline in the UK by launching its Made to Move campaign which showed anyone can move through partnership with boxer Anthony Joshua, OOH and the introduction of Lucozade FitWater.

Case Study

Visa, a financial services company, increased its share of voice during the football World Cup, as its official sponsor, by launching a campaign that saw Zlatan Ibrahimovic return to the tournament.

Case Study

Mentos, a candy brand, increased sales and awareness of its sweets globally by printing dares on them, which encouraged people to communicate with each other.

Case Study

British Red Cross, a charity, articulated the value exchange it can offer its audience to spark the Power of Kindness movement in he UK.

Case Study

Pedigree, a petcare brand, launched Dog Dates across the UK and Europe, which matched lonely elderly people with dog owners in the area to get them to go on dog walks and socialise out of the house.

Case Study

Vodafone, the telco giant, launched the first youth mobile provider, VOXI, in the UK to surpass Vodafone's consideration among under 25s.

Case Study

AbbVie, a biopharmaceutical company, launched a campaign to increase awareness of hidradenitis suppurativa globally, which blended a sufferer into a bespoke wallpaper, distributed across print and digital.