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NEW YORK: Podcast advertising revenues in the US are forecast to reach more than $220m in 2017, a huge increase of 85% on the $119m recorded in 2016, a new study from the Interactive Advertising Bureau (IAB) has revealed.

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LONDON: The UK advertising market is expected to record its eighth successive year of growth this year, taking total spend to £18.1bn, but it will see growth of 4.1% rather than the 7% that GroupM originally forecast in November 2016.

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GLOBAL: The US will be the single biggest contributor of new advertising dollars between now and 2019 but "Rising Markets" will account for more than half according to a new study.

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SYDNEY: Amazon, the US e-commerce giant, is making arrangements for a full launch in Australia later this year and analysts expect its arrival will boost adspend over the next couple of years.

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NEW YORK: Advertising spend in North America is forecast to increase by 3.6% in 2017 and 4.0% in 2018 to reach $230bn, according to new figures from Dentsu Aegis Network.

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GLOBAL: In 2017, the majority of digital advertising sales will be generated by impressions and clicks on mobile devices, according to the latest advertising forecasts from MAGNA Global.

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MENLO PARK, CA: Mary Meeker, a consultant with Kleiner Perkins Caufield & Byers, released her annual presentation on internet trends this week, which predicted that internet adspend would surpass spending on TV within the next six months.

Article

This article examines the total mobile adspend among WARC's twelve key markets, finding that it amounted to $45bn in 2015, which was the last verifiable year of measurement.

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AMSTERDAM: Online advertising expenditure in Europe topped €40bn in 2016, with central and eastern European (CEE) markets contributing more to growth than ever before, according to new data.

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BEIJING: Total media advertising expenditure in China is forecast to reach RMB 581bn (US$84.4bn) in 2017 with internet spending accounting for 57.2% of that, according to new figures from GroupM.

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SYDNEY: Australia's newspaper industry, already reeling from a series of editorial cutbacks at leading titles, has been hit by another blow, as year-on-year print advertising revenues plummeted in April.

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NEW YORK: A majority of marketers intend to increase spending on public relations both internally and externally over the next five years, as the discipline takes a more important role within the marketing mix, a new report shows.

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This article looks at total UK adspend, which is expected to rise by 2.5% this year, following an increase of 3.7% in 2016 - adspend is forecast to reach £21.9bn in 2017, compared to £21.4bn the previous year.

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GLOBAL: Just two companies – Google and Facebook – captured 64% of all the growth in global adspend between 2012 and 2016, according to a new study.

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TORONTO: Two thirds of big brands will increase online adspend in 2017-18 despite growing concerns around performance metrics and viewability, a new report finds.

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NEW DELHI: Though many marketers are worried about the impact of India's fast-approaching GST roll-out on consumer purchases, new research indicates ad spend may be boosted as a result.

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This report provides evidence of how advertising - with an estimated global spend of $542 billion in 2016 - plays a crucial role in driving national economies and generating growth.

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This article looks at global television adspend, which is expected to fall 2.5% to US$197bn in 2017, due in part to contraction in two of the three largest markets: the US and China.

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SHANGHAI: Alibaba, the Chinese e-commerce giant, is expected to attract almost one-third (31.9%) of all digital advertising expenditure in China this year, according to the latest estimates from eMarketer.

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This article looks at the UK adspend forecast, which is expected to rise 3.2% in 2017, following estimated growth of 4.4% in 2016, according to data from the Advertising Association/WARC Expenditure Report.

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NEW YORK: Marketers at consumer packaged goods (CPG) brands now spend more on digital than all forms of traditional advertising, a new survey has revealed.

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This article looks at global sponsorship, which is forecast to rise 4.5% to $62.8 billion globally in 2017 - some 6% of global marketing spend.

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NEW YORK: The North American sponsorship market – the largest in the world – is expected to grow more slowly than the global market in the coming year, at 4.1% compared to 4.5%.

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GLOBAL: The value of the Chinese advertising market grew 3.5 times from 2006 to 2015, while the US market remained unchanged over the same period, new research from Warc has revealed.

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This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 96 individual markets back to 1980. The report outlines major shifts in the allocation of advertising budgets by media channel and global region.