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News

SYDNEY: A blanket ban on gambling ads during live sports broadcasts is reportedly going to be considered by the Australian government this week, but new data suggests the move could cost TV networks more than $135m in lost revenue.

News

SYDNEY: Faced with a sharp decline in Australian media agency bookings in February, Facebook is meeting with both agencies and clients as it seeks to establish a "client council" to help it understand how it can do better.

Article

This event report details research conducted by Bravo, a cable network owned by NBC Universal, into the video-on-demand (VOD) audience.

News

NEW YORK: US viewers have consumed a record volume of TV news in the first 15 weeks of this year, a new study has found.

News

SAN FRANCISCO: Starting this week, Facebook is rolling out call-to-action features to all publishers using its Instant Articles format that are aimed at helping publishers to drive more digital conversions.

News

LONDON: The Times has maintained a hard paywall since 2010, yet the British national newspaper has seen a surge in usage of its paid-for mobile app since an extensive redesign last year coupled with a focus on an editions-based schedule.

Research Paper

This paper describes research for the Comedy Central cable channel into the role of Mexican humor in TV and, in particular, what makes young Mexicans laugh.

News

MUMBAI: PayTM, the start-up backed by Chinese e-commerce giant Alibaba, currently dominates the digital payments market in India, but it could face a serious challenge from WhatsApp, the Facebook-owned messaging service.

News

NEW YORK: The Daily Mail, the British tabloid newspaper whose online edition is the largest English language news website in the world, has announced plans to launch a syndicated TV show in the US later this year.

News

MUMBAI: With the first ball in IPL 10 soon to be bowled, broadcaster Sony Pictures Network (SPN) has sold all its advertising spots and reached its target of generating Rs 1,300 crore in advertising revenue.

News

LONDON: A number of leading online publishers in the UK are embracing branded content to the extent that they are now merging their editorial teams as they adapt to this growth area.

Case Study

This case study describes how the app Spott was launched in Belgium, offering retail inspiration for viewers and increasing the relevance and attractiveness of content.

Case Study

This case study describes how UK publisher Penguin Random House maximised a small budget to promote its crime author Tim Weaver, by creating a serial podcast called MISSING.

Case Study

This case study describes how Black Mirror, a new rapid insights smartphone app, was launched into the Australian market by CHE Proximity.

Case Study

This case study describes how Turkcell, Turkey's largest telco, turned its focus onto diabetes - a misunderstood and stygmatised condition in Turkey - and created a way to help diabetics through a healthmetre.

Case Study

This case study describes how UK broadcaster BT Sport, aimed to engage hard-to-reach football audiences by giving away its coverage of the UEFA Champions League via a digital sampling strategy.

Case Study

This case study describes how Hindustan Unilever integrated digital media to build a multiplatform strategy and brought all of its brands together in its BeBeautiful website, to engage beauty consumers online.

Case Study

This case study describes how, after losing a jewellery client, ad agency DDB Group Hong Kong planned, developed and launched CRAFTED BY MY HEART, an iOS mobile app that allows users to customise jewellery with their heartbeat, to gain exposure for the agency.

News

NEW YORK: Following the decisions by Facebook and YouTube to allow the Media Ratings Council (MRC) to audit their advertising metrics, pressure is growing on other digital platforms to follow suit.

News

NEW YORK: The ad-supported internet contributed $1.121 trillion to the US economy last year, or more than twice what it did in 2012, according to a new academic study.

News

MELBOURNE: As debate about diversity in the media and advertising continues in Australia, new research by Mumbrella has revealed that 73.9% of breakfast radio personalities across Australia's five biggest cities are male.

Opinion

The news that Facebook has created its first app for VR headsets shows that the company is trying to remind people of its position as a leader in the field, how much 360° content there now is, and its ambitions to move onto new screens.

Article

This event report discusses how MTV engaged Indian youth by pioneering a completely new form of market research/insight gathering methodology through the selfie.

News

SINGAPORE/NEW YORK: Google's Accelerated Mobile Pages (AMP) will be extended to a new audience of more than one billion people in Asia Pacific after the tech giant announced partnerships with a series of major regional internet companies.

News

SEATTLE/MEXICO CITY: Amazon began operations in Mexico two years ago, but now online consumers in parts of the country can access free shipping as well as streamed video after the e-commerce giant announced the launch of Amazon Prime.