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News

BEIJING: With a new cybersecurity law due to come into force in a few days, foreign businesses in China are having to consider the potential impact of recent changes to the language which broadens the scope of those affected.

News

SAN FRANCISCO: Google, the internet giant, is to use billions of credit card transactions in an effort to prove that ads shown to users are driving purchase, even in offline stores, in a move that has sparked criticism for its impact on user ...

Article

This paper details the findings of a study into consumer attitudes and awareness across Europe of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA), a mechanism for consumers to control their preferences for online behavioural advertising.

News

MUNICH/LONDON: Telefónica Germany, the mobile network that operates under the O2 brand, has joined forces with a British start-up to provide its customers with more control over their personal data in return for more relevant ads.

News

NEW YORK: Advertising is encroaching on public and private space as never before and that, a leading academic contends, is opening up a number of dangers, from the loss of public agency to the normalization of surveillance.

News

TORONTO: Two new pieces of legislation in the European Union could transform digital marketing in the region and beyond, and may also encourage brands to address their failings in this space, a leading executive from PageFair has argued.

News

LONDON: Almost two-thirds (63%) of UK consumers enjoy coming across useful or interesting content when browsing online, but most are unaware that their online experiences are often limited by social media and search preference algorithms.

Article

This article outlines how two major laws in the European Union (EU), the General Data Protection Regulation (GDPR) and ePrivacy Regulation, could impact marketing across the globe when they come into effect next year.

Article

This event report outlines how data is becoming "political", with profound implications for electoral candidates, consumers and businesses alike.

News

NEW YORK: Marketers are typically given a secondary role when otherwise consumer-centric firms suffer data breaches, meaning the response to such crises often does further harm to brand reputation, a new paper in the Journal of Advertising Research ...

News

MOUNTAIN VIEW, CALIF: Brands risk endangering reputation and consumer trust if they fail to adopt stronger methods to protect consumer identities, as two thirds of UK and US consumers are concerned about how brands use their personal data, a new ...

News

NEW YORK: Consumers who feel overwhelmed by ads and offers need to share more information about their preferences with advertisers, according to a professor at New York University's Stern School of Business.

News

LONDON: Data policy will be the next competitive battleground as consumers and governments place brands' data management under increasing scrutiny, an industry figure argues.

Opinion

"Data protection is rising up the public, political and media agenda", according to Rob Luke, deputy information commissioner (ICO), the UK’s independent authority that regulates the Freedom of Information Act.

Article

This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.

Article

This article looks at how companies can use the upcoming General Data Protection Regulations (GDPR) in the EU to build consumer trust.

Article

This article advises companies on how to adapt to the upcoming changes that will occur with the implementation of General Data Protection Regulations (GDPR) in the European Union.

Research Paper

This Speaker’s Box article looks at the role of marketing in cybersecurity, particularly in regards to preparing for and managing the consequences of data breaches.

Opinion

As the countdown to the impending General Data Protection Regulation (GDPR) continues, so do the media conversations seemingly intent on creating panic in the marketing industry.

Article

This event report explores the development of DeepMind, the London AI startup bought by Google in 2014, on the applications of their powerful technology.

News

SINGAPORE: Even though the great majority (82%) of consumers in Asia Pacific are willing to share some of their personal data with brands, they adopt a strict line when it comes to how that data is used.

News

SAN FRANCISCO: Facebook has announced that it is updating its data protection policy to ban developers from using data taken from the social network for surveillance purposes.

News

LONDON: A little over a year out from the introduction of the EU General Data Protection Regulation (GDPR), a quarter of UK marketers (26%) believe their companies are still unprepared.

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.

News

NEW YORK: Smart TV manufacturers need to get consumers' consent before collecting data on their viewing habits, the Federal Trade Commission has said, following the settlement of complaint it brought against Vizio.