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News

MUMBAI: India has dominated this year's WARC 100 rankings for the Asia region, obtaining top campaign in the region and top campaign globally, as well as dominating Asia's top 10 creative agency rankings.

News

ONTARIO: Tim Hortons, the restaurant chain, and Mark's, the retailer, were named as the leading Canadian brands in the WARC 100, an annual ranking of the best marketing campaigns and companies according to their business impact.

News

AUCKLAND/MELBOURNE: New Zealand's Colenso BBDO is the top agency in Australasia, edging Sydney-based creative agency Atomic 212 into second place, according to the Warc 100 regional analysis released this week.

News

LONDON: adam&eveDDB is the top UK agency in a country analysis of the WARC 100 rankings, thanks in large part to its work for retailer John Lewis, which was the top UK advertiser.

News

NEW YORK: Procter & Gamble was named as the top US advertiser in the WARC 100, an annual ranking of the best marketing campaigns and companies according to their business impact, while Starcom New York claimed the title of top agency.

Article

This short report summarises the results for the UK from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This short report summarises the results for Australia & New Zealand from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This short report summarises the results for the US from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This short report summarises the results for Canada from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

Article

This short report summarises the results for Asia from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

News

LONDON: TV-led campaigns remain highly effective, intelligent use of data can deliver relevance and the inclusion of participatory elements aids recall and loyalty, according to a new WARC report.

Article

This report analyses the world's best marketing campaigns, as ranked by the WARC 100, to uncover shared creative, media and measurement strategies.

Article

This report provides evidence of how advertising - with an estimated global spend of $542 billion in 2016 - plays a crucial role in driving national economies and generating growth.

Article

This article summarises the results of the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

News

GLOBAL: An India campaign for Procter & Gamble's Ariel detergent brand has topped the WARC 100, an annual ranking of the world's best marketing campaigns and companies according to their business impact.

Article

This webinar explores how to craft an award-winning creative strategy, with case studies illustrating how an idea can be made compelling.

News

TORONTO: A campaign by Ogilvy and Mather for Huggies that encouraged women to hug their babies has won the Grand Prix at the CASSIES Awards, Canada's only industry awards program recognizing business effectiveness.

News

GLOBAL: OMD was the most awarded agency network in the world last year, according to The Gunn Report for Media 2016, which also found Starcom Mediavest challenged OMD in many countries.

News

LONDON: Profit and penetration were among the most important business metrics in the campaigns shortlisted for the 2016 IPA Effectiveness Awards, according to a new Warc report, while buzz and social media were the dominant soft metrics.

News

LONDON: A simple, audience-focused and innovative media strategy - written up in a well-planned, self-critical case study - stands the best chance of success of winning at the Warc Media Awards, according to this year's judges.

Article

This report summarises the tips given by judges of the 2016 Warc Media Awards, who were speaking at an event announcing the winners.

Article

This report reveals the trends and lessons from the 2016 IPA Effectiveness Awards, analysing what differentiated the winners from the rest of the entries.

Opinion

This is a guest post from Dom Boyd, Chair of the Account Planning Group (APG). There are many reasons for strategists to start 2017 full of excitement and optimism .

Article

This webinar discusses the key points from Warc's Asian Strategy Report 2017, an analysis of entries to the 2016 Warc Prize for Asian Strategy.

News

LONDON: Marketing effectiveness requires striking the right balance between close targeting and mass reach, and between short- and long-term strategies, according to a Warc report.