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Article

This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.

Article

This article details how audience measurement methodologies are adapting to the growth of digital access in a range of media, including TV, radio, print and out of home.

Article

This article argues that telecom marketers need to re-evaluate their media strategies in order to adapt to three paradigm shifts: the death of broadcast TV; brands as publications; and phones moving from voice to data.

Article

This paper describes a system by Médiamétrie which measures the audience for TV programmes in France across four screens: TV, desktop, tablet and smartphone.

Research Paper

This paper examines divided attention in TV viewers in the Indian market and whether the time is right for marketers measuring audiences to enter into behaviour-based measurement.

News

NEW YORK: Official TV viewing figures are declining in certain demographics but advertisers, gathering in New York for the annual Upfronts, continue to prize TV's reach and reliability.

News

MUMBAI: The landscape of television in India is changing, thanks to the advent of rural viewing figures, which the head of the country's measurement body has described as "a great eye opener".

News

NEW YORK: Brands can help mitigate the impact of "commercial zapping" – where viewers skip ads during TV shows they've recorded – by using more considered approaches to scheduling and creativity, according to a paper published in the ...

News

LONDON: Pay TV providers are well aware of the threat posed by pirated TV streaming services, but their concern is likely to grow after a new survey found that almost 10% of UK consumers already have access to such platforms.

News

NEW YORK: A new US ad for QSR giant McDonald's mentions two brands, Coca-Cola and Google, while avoiding the brand bankrolling the spot – referring to it only as "that place where Coke tastes so good".

Article

This event report details research conducted by Bravo, a cable network owned by NBC Universal, into the video-on-demand (VOD) audience.

News

NEW YORK: US viewers have consumed a record volume of TV news in the first 15 weeks of this year, a new study has found.

News

LONDON/NEW YORK: Consumers are spending more than ever before on TV services as viewers build bespoke bundles of TV, VOD, and SVOD, rather than leaving their pay TV providers, according to a new report.

Research Paper

This paper describes research for the Comedy Central cable channel into the role of Mexican humor in TV and, in particular, what makes young Mexicans laugh.

Research Paper

This paper explores the different types of TV audiences in Latin America and attempts to identify any changes in TV consumption within the region, using both quantitative and qualitative approaches.

News

NEW YORK: Last year was a particularly newsworthy one, in part because of the presidential election, which saw Americans consuming 11.3 billion more minutes of news every week than in 2015, according to new data which highlights a surge in time ...

News

SYDNEY: Australian homes now have more screens than ever before – 6.4 on average with most of these internet-capable – and as a consequence people are consuming more video content, a new study says, but TV remains the most popular .

Research Paper

Television advertising-avoidance research delivers a broad range of estimates for the extent of channel switching during advertising breaks (i.e., commercial zapping).

News

LONDON: TV accounted for 93.8% of video ads that were viewed in the UK in 2016, or the equivalent of 18 minutes and 53 seconds a day, the latest industry figures have revealed.

News

NEW DELHI: India's Broadcast Audience Research Council (BARC) first released data about TV audiences in rural areas in October 2015 and now, with almost 16 months of measurement to hand, the organisation's CEO has outlined some of the findings.

News

SYDNEY: Australia's television industry has come together to provide a total figure for spending across both free-to-air channels and on-demand streaming channels.

News

FORT LAUDERDALE, FL: Neuroscience can be an extremely useful tool for television networks seeking to understand the precise preferences of different audience segment, a leading executive from Viacom has argued.

News

WASHINGTON, DC: Consumers watching next month's Super Bowl are expected to spend a total of $14.1bn around the game, down 9% on last year's figure, according to the National Retail Federation.

News

JOHANNESBURG: The number of pay-TV subscribers in sub-Saharan Africa is projected to almost double over the next five years, with the figures having been given a boost during 2016 as the leading operators were drawn into a price war.

Article

This article considers the impact of audiences increasingly using social media while watching TV, and how social mentions and TV interact and affect each other's popularity.