This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 96 individual markets back to 1980. The report outlines major shifts in the allocation of advertising budgets by media channel and global region.
Leonids Aleksandrovs, Peter Goos, Nathalie Dens and Patrick De Pelsmacker, Journal of Advertising Research, Vol. 55, No. 4, 2015, pp. 443-457
The current study applied a “mixture-amount modeling” statistical approach—used most often in biology, agriculture, and food science—to measure the impact of advertising effort and allocation across different media.
Rodrigo Uribe and Enrique Manzur, International Journal of Advertising, Vol. 31, No. 4, 2012, pp. 907-920
In the absence of studies addressing how to sample advertising in content analysis in a reliable manner, this paper aims to determine the most efficient way to select from a year’s worth of issues for conducting content analysis of advertising in terms of sample size and type.
James Collins, David Dixon, Wayne Eadie, Mark Reggimenti, David Shiffman, Julia Soukhareva, Judy Vogel and Britta Ware, Journal of Advertising Research, Vol. 50, No. 1, 2010, pp. 10-15
This article summarises two papers: "Magazines & Media Mix Models: Prescription for Success" and "Better Representing Magazine Effects in Marketing Mix Modeling" presented at the October 2009 Worldwide Readership Research Symposium in Valencia, Spain.
Brigitte Müller, Laurent Flores, Meriem Agrebi and Jean Louis Chandon, Journal of Advertising Research, Vol. 48, No. 3, Sept 2008, pp. 465-472
The internet offers both growth and loyalty opportunities for brands. To this end, in recent years, companies have accelerated the development of their websites, including richer and more interactive content as well as relationship tools such as email newsletter and consumer magazines.
Douglas West, International Journal of Advertising, Vol. 26, No. 4, 2007, pp. 543-554
This paper provides a content analysis of the inputs and outputs of the International Journal of Advertising (IJA) during the period 1992-2006 and was sparked by the 25th anniversary of the journal (1982-2006).
Guy Consterdine, Admap, December 2005, Issue 467, pp. 27-29
Guy Consterdine, research consultant to the Periodical Publishers Association, reports on a new study investigating the sales effectiveness of magazine advertising by using time-specific data from the National readership Survey and buying behaviour from the TNS Superpanel.
Darran Snatchfold, Admap, September 2005, Issue 464, pp. 48-50
Why are people increasingly becoming inattentive to advertising and what can we do about it? These are the questions that Darran Snatchfold, advertising marketing manager at IPC Prospector, addresses in this article.
Commentators review the current status of various media in the United States. 1) Consumer magazines: succeeding by engaging with the ‘I-culture’ and getting closer to the individual desires of their readers.