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CINCINNATI: Procter & Gamble, the FMCG giant, saw its net sales fall 1% year-on-year in Q3 2017 and has reacted by announcing plans to cut its marketing spend by $2bn over five years along with other substantial savings.

News

LONDON: Marketing activity in Europe reached an all-time high in April, according to the latest Global Marketing Index (GMI), which also recorded encouraging growth in the Americas and Asia-Pacific.

Article

This report provides evidence of how advertising - with an estimated global spend of $542 billion in 2016 - plays a crucial role in driving national economies and generating growth.

News

SINGAPORE: The Philippines was the fastest growing advertising market in Asia-Pacific in 2016, according to a new report which also says the region accounted for one-third of the total global advertising market last year.

News

GLOBAL: Global internet advertising expenditure will grow 13% to reach US$205bn in 2017, overtaking television spending for the first time, according to Zenith.

News

SYDNEY: Market uncertainty about the implications of the UK's decision to leave the European Union, coupled with concerns about Donald Trump's presidency, appears to have had a material impact on media spend in Australia.

News

NEW YORK: Digital adspend in the US is expected to grow 15.9% this year to reach $83bn, with Google and Facebook continuing to dominate the market, according to the latest forecast from eMarketer.

Article

This article summarises the results of the Global Marketing Index (GMI) for February 2017, when the headline GMI value rose to a six-month high (52.9) on a global level.

News

CHANTILLY, VA: Small and medium-sized businesses (SMBs) in the US are embracing the possibilities of digital marketing, with higher spenders now using around 21 different media and platforms, new research indicates.

News

TOKYO: Digital advertising expenditure in Japan rose 13% last year to top one trillion yen for the first time, while spending on traditional media dipped 0.4%, according to research from Dentsu.

News

NEW YORK: Marketers at consumer packaged goods (CPG) brands now spend more on digital than all forms of traditional advertising, a new survey has revealed.

News

MUMBAI: Advertising expenditure in India is expected to grow 13.5% to Rs 56,152 crores in 2017, although growth is not expected to really take off until after April, a new industry report has predicted.

Article

This report details the findings of Pitch Madison's research into the Indian advertising market, including the impact of demonetization and growth forecasts for 2017.

Article

This article explores the impact of India's 2016 demonetization initiative on the country's consumers, advertisers and economy.

News

JAKARTA: The rate of growth of advertising expenditure in Indonesia doubled in 2016, new figures show, as the economy recovered from several years of sluggish growth.

News

MUMBAI: The introduction of rural viewing data has encouraged marketers to include free-to-air (FTA) channels aimed at the rural market in their media plans, but broadcasters need to avoid increasing ad rates to too high a level, a leading marketer ...

Article

This webinar discusses the key points from Warc's Asian Strategy Report 2017, an analysis of entries to the 2016 Warc Prize for Asian Strategy.

News

SYDNEY: Australian news media saw advertising revenues fall 7.5% in 2016, with industry figures expressing criticism of the role played by media agencies in allocating clients' budgets.

News

MUMBAI: Digital remains a relatively small part of in the Indian advertising ecosystem but it is one of the fastest growing, according to a new report, which forecasts it will increase at a CAGR of 33.5% between 2015 and 2020.

News

LONDON: The UK advertising market shrugged off Brexit concerns in the third quarter of 2016 as spending rose 4.2% to break £5bn, with full-year spending estimated to have risen 4.4% to top £21bn for the first time, according to latest ...

Article

This article summarises the results of the Global Marketing Index (GMI) for January 2017, when the headline index remained stable at 51.7, indicating continuing growth.

News

NEW YORK: Over the next five years, media agencies will be hit as marketers shift their budgets out of paid media and into improving the customer experience, an industry analyst has predicted.

News

LONDON: UK advertising expenditure increased 4.2% in Q3 2016, the quarter that followed the country's vote to leave the European Union (EU), according to the latest figures from the Advertising Association and Warc, which are due to be published in ...

Article

This paper explores advertising in a recession through the evidence available in the Warc archives and beyond - typically, recessions will cause businesses to reign in advertising spend in the short term, a mistake, the paper argues, that could cause long term damage to a brand.

News

DUBLIN: Two thirds of Irish marketers plan on spending the same amount in 2017 as they did last year, according to a new survey that also highlights their concerns around pricing.