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Article

This article explores the current thinking and writing on the subject of designing surveys to make the questions most conducive to accurate, useful answers and better quality data.

Article

This article contends that market research in Latin America is not fully utilising the opportunities offered by smartphones to conduct surveys and collect data, relying too much on face-to-face research.

Article

This paper describes research that explores whether consumer decision-making, in relation to shopping across different categories and seven national markets, is influenced by culture.

Article

This paper describes a research method used in Latin America involving automated telephone interviews combined with a semantic analysis of the output.

Research Paper

This paper explores how Etihad Airways, a UAE airline, looked at digital adoption in the Middle East and how it will change understandings of consumers.

Research Paper

Against the theme of this year’s conference, 'Are we there yet? Where technological innovation is leading research', this paper provides evidence-based observations on where technology has led research in the recent past, and where it appears to be leading now.

Research Paper

This paper investigates whether a 'wisdom of the crowd' approach might offer an alternative to recent political polls that have raised questions about survey data quality.

Research Paper

This paper describes a survey based on SMS messaging, presenting details of the tests and pilots undertaken, the practical difficulties found and overcome, as well as an examination of the differences found between the CATI and SMS elements of the survey.

Research Paper

In this viewpoint, the author explores the impact of technology on "traditional" survey research and whether technological change threatens the research’s existence.

Research Paper

This paper explores strategies on how to best balance expanding survey length with the need for concise, relevant and engaging surveys, deployed in a device agnostic format.

Article

This article explores the reading around gamification as a research method, the attempt to make surveys and questionnaires more engaging, enhancing both the experience and ideally the quality of data.

Research Paper

This paper examines the challenge for marketing research companies in overcoming consumers’ reluctance to participate in surveys in order to provide decision makers with quality data.

Research Paper

How effective is shock advertising for charities? To address this question, the current researchers used an experimental design based on a cross-sectional sample of three groups of adults.

Research Paper

This paper argues for the adoption of binary choice over ratings scales, from the knowledge that the majority of human decision making takes place in what Kahneman (2011) and others have described as 'system 1'.

Research Paper

This article illustrates a respondent-friendly approach to preference elicitation over large choice sets, which overcomes limitations of rating, full-list ranking, conjoint and choice-based approaches.

Research Paper

This paper proposes a new roster of techniques from data science to 'revolutionise' surveys, and provide a way of delivering completeness to data by ascribing missing survey responses.

Research Paper

This paper argues that brand trackers must be ecosystems, living organisms that adapt to the new realities of the market in order to survive, using 90+ cases from Coca-Cola's brands to show the new system at play across the company's multi-billion dollar portfolio.

Research Paper

This paper examines how smart data integration can reinvent market research through sustainable consumer connection, seeing the future first, and moving from insight to impact.

Research Paper

This paper seeks to respond to the data scientists now providing many of the insights, suggesting that the best way forward is to fuse both survey-based insights with data science.

Research Paper

Multi-item rating scales are the accepted solution for achieving reliable and valid measures in the social sciences.

Research Paper

This paper proposes the asymmetric rim weighting algorithm as an alternative to rim weighting (also called raking).

Article

This article looks at the ways in which better designed surveys can reveal more honest answers, through a study that calculated honesty using innocuous, sensitive, and outright impertinent questions.

Research Paper

This paper outlines a tracking study that adapted to device preferences in order to be future-ready, and reflect the reality of beverage consumption in Japan.

Article

This event report looks at the way financial services providers and aviation giants are using sophisticated techniques to find more instant, relevant, and accurate insight on their customers.

Article

This event reports outlines how marketing researchers can effectively utilise mobile devices to engage with consumers.