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Article

This annual report by J Walter Thompson Intelligence investigates the trends and emerging consumer behaviours set to shape marketing globally in 2017.

Article

This short article examines how brands are engaging consumers by making them feel healthier by integrating Ambient Wellness initiatives as part of their campaigns.

Article

This trend report examines the major trends set to shape the global advertising landscape in 2016, covering technology, brand and marketing, food and drink, culture, travel, beauty, retail, health, lifestyle and luxury.

Article

This article asks how marketers can best use emoji to communicate in engaging ways.

Article

This article summarises Warc's Toolkit 2016, a guide to six key challenges for brands in the coming year.

Article

This brief article outlines a predicted trend in which brands will introduce 'status tests' that force consumers to 'prove their worth to the brands with which they want to engage'.

Article

This article outlines ten key shopper trends that brands need to recognise within the rapidly evolving retail sector and explains how best they can address them.

Research Paper

This paper explores the research method of Connectivity as a way to empower brands to better understand and engage consumers, by using the 'Tumblr generation' as a target group example.

Research Paper

This paper examines the reasons and consequences of the Maker Movement, a trend or revival of classic DIY, by looking at its social, economic and market nature and impacts.

Article

This article discusses how marketers can employ behavioural economics thinking in the context of a live experiment that encouraged people to eat crickets.

Article

This short article explains the trend of the Expectation Economy, or the increasing demands of customer expectations facing businesses.

Article

This event report looks at the rise of dating app Tinder and its founder's aspirations to be more than just another social network.

Article

This report outlines eight macro-forces which are driving changes in business models around the world, and six characteristics of the businesses of the future.

Article

This article provides fresh predictions for the future of digital in the coming decade as well as lessons learned from the digital revolution.