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Research Paper

This paper examines the challenge of completing the first commercial market research study in Cuba since its revolution in 1959.

Research Paper

This report explores how Latin American companies are addressing product challenges in the region, and how they are responding to increasing consumer consciousness.

News

LONDON: Consumers in the UK now regard corporate governance and citizenship as more important to a brand's reputation than innovation, leadership or performance, a new report has found.

Article

This event report outlines three perspectives on the UK's decision to exit the European Union, from the viewpoints of the charity, banking, and retail sectors.

Article

This article explores the rise of the "Independent Republic of the Supply Chain", a demographic of people that constitutes a mobile workforce not tied to any single country.

Article

This article explores the challenges and opportunities that Latin American brands are facing as they adapt to social, political and technological changes in the region.

News

LONDON: A third of consumers around the world now say they actively choose to buy from brands they consider to be doing environmental or social good, a new survey from Unilever has revealed.

Research Paper

Advertisements that elicit negative emotions (e.g., guilt) have been found effective in prompting socially desirable behaviors, such as making monetary donations to charity.

Article

This paper describes a cross-funded international research programme designed to hasten a decline in child marriage in four developing economies around the world.

Research Paper

This paper describes a research project carried out for Philadelphia, a large health care facility in the Netherlands for people with mental disabilities, which created a new holistic vision for mental healthcare.

Research Paper

This paper describes the research methods developed by UNICEF and its agency partner to measure the impact of its humanitarian support in remote areas of Africa, illustrated by two case studies.

Article

The article examines the winning strategy of Ireland's historic marriage equality campaign, Yes Equality, and how Ireland became the first country to usher in a new era of LGBT rights by public referendum.

Article

This article explores the opportunities for purpose-driven brands in Asia's developing markets, where environmental concerns and social progress are shaping consumer preferences more than ever before.

Article

This article investigates the opportunities and challenges presented to brands by urbanization in emerging markets, and provides case studies of successful campaigns in fast-developing urban areas.

Article

This report looks at Ogilvy & Mather's V12 report through an interview with Kent Wertime, COO Ogilvy Asia, on the cluster of South Asian countries experiencing rapid growth.

Article

This article provides marketers with information and guidance on harnessing grassroots activism and provoking people into taking action for change.

Article

This article describes the insights gained from a Citizen's Jury looking into the issue of intergenerational fairness in the UK.

Article

This proprietary research by OMD China surveys 2500 Chinese consumers from 8 Tier 1-4 cities on their consumer behaviours.

Research Paper

This article identifies the levers for behaviour change that could positively impact both the demand and supply of trafficked girls in India.

Research Paper

This article discusses how the State Library of Victoria in Australia undertook a strategic project to address the crucial question of 'What is a public library in 2030?'.

Research Paper

This paper looks at the power of social marketing campaigns in the light of World Bank data that places 43% of the Indonesian population under the poverty line.

Article

This article outlines 10 ways Malaysian consumer behavior has changed as a result of economic slowdown and offers brands practical tips as to how they can adapt in a time of negative Malaysian consumer sentiment.

Research Paper

This article examines how HBO Latin America continues to grow and asks who is the audience and how do they consume and search for content.

Research Paper

This paper presents findings that show how innovative audience measurement techniques helped Venezuela's second largest TV channel, Televen, to successfully navigate a tense political situation, while maintaining audience engagement.

Research Paper

This article considers the possibility of thinking about how to shape, rather than to chase the future, by understanding the future innovations, trends and technologies that will allow a company to grow.