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News

SYDNEY: A blanket ban on gambling ads during live sports broadcasts is reportedly going to be considered by the Australian government this week, but new data suggests the move could cost TV networks more than $135m in lost revenue.

Article

This event report details research conducted by Bravo, a cable network owned by NBC Universal, into the video-on-demand (VOD) audience.

News

NEW YORK: US viewers have consumed a record volume of TV news in the first 15 weeks of this year, a new study has found.

Research Paper

This paper describes research for the Comedy Central cable channel into the role of Mexican humor in TV and, in particular, what makes young Mexicans laugh.

News

NEW YORK: The Daily Mail, the British tabloid newspaper whose online edition is the largest English language news website in the world, has announced plans to launch a syndicated TV show in the US later this year.

News

MUMBAI: With the first ball in IPL 10 soon to be bowled, broadcaster Sony Pictures Network (SPN) has sold all its advertising spots and reached its target of generating Rs 1,300 crore in advertising revenue.

Case Study

This case study describes how the app Spott was launched in Belgium, offering retail inspiration for viewers and increasing the relevance and attractiveness of content.

Case Study

This case study describes how UK broadcaster BT Sport, aimed to engage hard-to-reach football audiences by giving away its coverage of the UEFA Champions League via a digital sampling strategy.

Article

This event report discusses how MTV engaged Indian youth by pioneering a completely new form of market research/insight gathering methodology through the selfie.

News

SEATTLE/MEXICO CITY: Amazon began operations in Mexico two years ago, but now online consumers in parts of the country can access free shipping as well as streamed video after the e-commerce giant announced the launch of Amazon Prime.

News

NEW DELHI: Netflix, the US video streaming giant, is aiming to reach more Indian viewers after announcing a strategic partnership with Airtel, Videocon d2h and Vodafone, the country's leading telecom and direct-to-home (DTH) providers.

News

LONDON: BT Sport has retained exclusive rights to broadcast all UEFA Champions League and UEFA Europa League football matches until the end of the 2020-21 season.

Article

This event report outlines how CNN, the news network, is seeking to address some of the main problems with political polling, as exemplified by the US presidential election in 2016.

News

SAN FRANCISCO: YouTube, the Google-owned video site, has announced that it is launching a live and on-demand streaming TV service that offers an alternative to traditional cable TV packages.

Case Study

This case study describes how Hooq, a Singtel-owned on-demand streaming service, was launched in partnership with Sony and Warner bros using bold design, and reaching the number one spot in the region.

News

MUMBAI: Daytime television, and the afternoon in particular, has long been a neglected slot dominated by program repeats, but the Star Plus channel intends to change that with the introduction of original programming, including a sequel to one of ...

News

NEW DELHI: India's Broadcast Audience Research Council (BARC) first released data about TV audiences in rural areas in October 2015 and now, with almost 16 months of measurement to hand, the organisation's CEO has outlined some of the findings.

Opinion

The news that Facebook is developing an app that will let its users easily watch video from the site on their smart TVs should not come as much of a surprise.

Article

This event report outlines how AT&T, the communications group, is developing its use of digital as a marketing tool.

News

FORT LAUDERDALE, FL: Neuroscience can be an extremely useful tool for television networks seeking to understand the precise preferences of different audience segment, a leading executive from Viacom has argued.

Article

This event report outlines the viewing preferences of various multicultural audience demographics in the United States, based on research undertaken by Viacom.

Article

This event report outlines some of the steps being taken by NBC News in a bid to tackle the shortcomings of political polls - and to restore public confidence in this type of research.

News

NEW YORK: The issue of net neutrality is set to become a battleground between marketers and internet companies on the one hand and telecoms firms on the other as the Trump administration prepares to review the rules surrounding the issue.

News

LONDON: ITN, the production company behind ITV News, has built a significant audience via social media and believes brands should invest in social realism to remain relevant to consumers.

Case Study

This case study details how Netflix, a video streaming service, used an unusual political situation and Twitter to market its House of Cards political drama in Argentina.