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Article

This article provides marketers with information and guidance about combining TV and digital media strategies.

News

LONDON/NEW YORK: Rich media offers marketers a wealth of possibilities for engaging with their audiences in new and creative ways, with publishers and media agencies playing an important role in disseminating innovative formats, according to a ...

Article

This article explores the notion of what rich media is as well as delving into its formats, channels, providers and the challenges facing it.

Article

This paper explores the key points for the running of a successful rich media campaign and provides examples of case studies that have succeeded in creating compelling rich media content.

News

TORONTO: Two thirds of big brands will increase online adspend in 2017-18 despite growing concerns around performance metrics and viewability, a new report finds.

News

NEW YORK: Merck, the pharma group, is pushing ahead into digital marketing despite the challenges of tight regulation and the need to transform long-standing mindsets.

News

LONDON: Digital media is expected to play an important role in the upcoming UK general election, despite the concerns that emerged around fake news and social echo chambers during the US presidential campaign.

Article

This event report addresses how Merck, the pharma group, is developing its approach to digital marketing.

News

GLOBAL: Global internet advertising expenditure will grow 13% to reach US$205bn in 2017, overtaking television spending for the first time, according to Zenith.

News

LONDON: Digital advertising and its patchy track record on ad placement and transparency has become a hot topic among advertisers recently, but there are a series of questions that clients can ask of their agencies or suppliers to tackle any ...

News

NEW YORK: Some of the biggest brand advertisers in the US are suspending their marketing campaigns on Google and YouTube as the controversy about ads being served on extremist websites spreads from Europe.

Article

This article examines the current problem of digital transparencies from the client's perspective, providing best practice on what to ask media agencies in order to ensure advertisers can navigate the complex challenges of the digital landscape.

News

MODENA: Media agencies already under pressure face a new threat as Cosabella, an Italian lingerie firm, has reported significant increases in ROI following its decision to hand over its media-buying activities to artificial intelligence.

News

HOLLYWOOD, FL: Verizon believes a growing suite of content assets can help it become an increasingly meaningful player in a digital advertising ecosystem now largely dominated by Facebook and Google.

Article

This event report outlines how Mazda, the automaker, has rebuilt its brand for the digital age.

Article

This event report outlines how Sony Pictures, the movie studio, is using digital media to reach consumers in new ways.

News

HONG KONG: Digital advertising expenditure in Hong Kong is expected to surpass traditional media for the first time in 2017, according to a survey of some of the top advertisers in the territory.

Opinion

Advertisers have come up against a wall. The use of ad blockers is on the rise as consumers look to control how much interruptive advertising they receive online and over social media.

News

NEW YORK: Digital is not only capturing a greater portion of new marketing dollars and overtaking TV in many markets, it is also poised to bring about a step-change in the lives of everyone and marketers will need to respond accordingly, a new ...

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.

News

SINGAPORE: Digital advertising expenditure is set to take almost one quarter of all media spending in South East Asia within the next four years according to a new forecast.

News

MUMBAI: Digital remains a relatively small part of in the Indian advertising ecosystem but it is one of the fastest growing, according to a new report, which forecasts it will increase at a CAGR of 33.5% between 2015 and 2020.

News

NEW YORK: Over the next five years, media agencies will be hit as marketers shift their budgets out of paid media and into improving the customer experience, an industry analyst has predicted.

News

NEW YORK: Campaigns featuring television and digital ads deliver a "kicker effect" on return on investment when compared with using TV alone, according to research published in the Journal of Advertising Research (JAR).

Article

This article describes and explains the fundamentals of digital display advertising, a broad subject taking in any number of connected devices, one that offers a variety of tools through which to deliver communications.