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News

LONDON: Recent modest increases to food and drink prices in the UK have often been blamed on Brexit, the country's decision to leave the European Union, but a new report suggests the trend is almost entirely due to fewer promotions.

Article

This article describes how Yanbal, a cosmetics brand, researched the increased use of digital technologies for its direct sales operations in Mexico, Colombia and Peru.

News

HANOI: Retail ownership is becoming an issue in Vietnam, where the growing domination of "foreign-invested" chains is said to be squeezing out local manufacturers.

Article

This article explores the rise of 'daigou' (shoppers who buy Australian brands to re-sell in China) as a powerful shopper segment in Australia and offers advice for building a daigou engagement strategy.

Article

This article offers FMCG marketers five important lessons for building a successful China presence, despite the country's economic downturn.

News

SINGAPORE: Singapore will not escape the economic slowdown facing many Asian markets in 2017, as lower consumer spending and a more pessimistic business climate take effect, but the city state can use adversity to its advantage, an industry figure ...

News

LONDON: Sales and marketing teams need to work more closely together to better understand their audience and convert leads, but new research suggests that many UK brands have yet to make this adjustment.

Article

This article considers how the omnishopper experience has meant that a smaller number of 'everything' retailers will dominate the commodity market, while consumers develop category-specific relationships with specialists.

News

LONDON: High street sales in the UK fell in December for the fourth consecutive year despite a "stellar performance" in the week leading up to Christmas Day, the latest industry figures have shown.

News

LONDON: Digital sales of games, music and, for the first time, video are running ahead of physical sales in the UK according to new figures from the Entertainment Retailers Association (ERA).

News

HONG KONG: Oppo, the Chinese electronics firm, is a relatively late entrant into the fiercely competitive Asian smartphone market, yet it is rapidly building market share as it eschews an online strategy in favour of offline customer service and ...

Article

This article looks at what brands in the FMCG sector can do to ensure that new products are launched successfully, ensuring the right basis for future innovation.

Article

This article, taken from the Warc Toolkit 2017 report, looks at the growing number of brands that are exploring direct-to-consumer (DTC) opportunities with the help of apps, buy buttons and subscription services.

Article

This article examines the trends currently affecting - and profoundly changing - the FMCG industry today, as retailers struggle to get to grips with serving customers in the wake of one of the most challenging economic periods of recent history.

Article

This event report outlines how Third Man Records, a music label/retailer founded by Jack White of The White Stripes, has carved out a distinct niche in the growing vinyl market.

Article

This event report outlines how Heady Topper, which is brewed by The Alchemist, has become one of the most iconic craft beers in the US and beyond.

Research Paper

This paper describes how Coca-Cola focused on execution at the point of sale as a fundamental variable for achieving growth in Latin America.

Article

This article asks whether Singles' Day, China's e-marketing event offering steep discounts to consumers, is good for brands.

Article

This event report outlines how Chobani, the yoghurt brand, is using “phigital” marketing to drive engagement.

Case Study

This case study describes how Revlon, the cosmetics company, used an innovative approach to revolutionise its understanding of the UK cosmetics shopper.

Article

This article argues that insights from the behavioural sciences can allow retailers to understand how to make very small and low-cost interventions in shoppers' day-to-day lives and create significant changes in the way they make decisions.

Article

This article argues that advertisers must create a communication infrastructure based around the customer (described as a new 'insta-Shopper'), enabling brands to act 'in the moment' to affect real-time decision-making and sales.

Research Paper

This paper demonstrates how 7-Eleven, the convenience store chain, used shopper research to grow consideration in the foodservice category in Australia and deliver increased profit.

Article

This article argues that UK retailers can improve relevance and increase returns for the 'Black Friday' sales event by using data generated in the previous year.

Article

This trend report describes the 'circular economy', a new model which reduces waste, and sets out some of the opportunities for brands.