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SINGAPORE: Asia-Pacific today accounts for most of the growth of the global economy, yet surprisingly few C-suite marketers in the region feel completely confident about their ability to remain competitive in the near future.

Article

This short article lists the books that influenced Ben Stephens, chief executive at Stack.

Article

This short article looks at Ed Catmull and Amy Wallace's 'Creativity, Inc.', which is a book about creativity in business and leadership, co-written by the co-founder of Pixar.

Article

This short article lists the books that influenced Richard Temple, board director at John Ayling & Associates.

Article

This article explains how brands can tie digital measurement to direct business outcomes using a 'start-up' growth philosophy.

Article

This event report outlines how DDB North America, the agency network, is seeking to adapt in a new marketing era.

Article

The article explores the astonishing rise of homegrown Indian FMCG giant, Patanjali Ayurved, and how the company is building an alternative, natural brand to multinational competitors - and winning.

Article

This article highlights the lessons that can be learned in longevity from the Whitechapel Bell Foundry, London's oldest manufacturing company.

Article

This article examines the rise of artificial intelligence usage in marketing and how it will impact the industry going forward.

Article

This article provides advice from leading CEOs on how to reach the top of the corporate ladder from a marketing background.

Article

In this article, the author encourages marketing leaders to talk about their failures so that everyone can learn from past mistakes.

Article

This short article lists the books that influenced Mark Roy, founder and chairman at REaD Group.

Article

This short article lists the books that influenced Gary Arnold, solutions strategy director at Occam.

Article

This event report explores how Tesco, the UK supermarket change, took a US military paradigm from the immediate aftermath of the Cold War and applied it to new customer acquisition.

Research Paper

This study distinguishes two features of a firm’s knowledge base - breadth and depth - and elucidates their interplay in determining new product performance.

Article

This short article lists the books that influenced Paul Kennedy, data strategy director at Amaze One.

Article

In this article, Malcolm White finds out that the Wheel of Fortune was not a term coined to name a TV show, as he finds the positives from two wins and a loss.

Article

This short article looks at Tim Phillips' 'Data-driven Business', which explains how you can create the right data, understand it, and act on it at the right time, to help your business make the right decisions.

Article

This article examines the future of the web and the way in which it is being pulled in two very different directions, and how marketers should respond to this.

Article

This article explores various examples where consumer trust has been violated including how this happens and how it can be avoided in the future.

Article

This article describes how The International Exchange's (TIE) original approach to leadership training helps to meet both the company's and the individual's personal objectives.

Article

This article offers seven industry insights into marketing including that leadership skills must be learned ant that it is equally important to be aware that the product is at the heart of most marketing successes.

Article

In this article, the authors argue that companies that imitate instead of innovate either in terms of product or company processes are doomed to conform to a pattern of failure.

Article

This event report describes a talk from Patrick Barwise, a professor at the London Business School, in which he described the findings of a recent study into the amount of influence marketers exert across organisations.

Article

This event report outlines the main challenges facing brands and agencies when it comes to tapping new marketing technologies, based on a survey of executives conducted by Ipsos.