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Article

This event report outlines how the Internet of Things (IoT) will dramatically impact the healthcare sector.

News

SYDNEY: Qantas, Australia's national airline, is embracing data to personalise its customer experience at a one-to-one level, a senior marketer at the company has revealed.

Opinion

"Data protection is rising up the public, political and media agenda", according to Rob Luke, deputy information commissioner (ICO), the UK’s independent authority that regulates the Freedom of Information Act.

Article

This report provides a range of views on the challenges facing programmatic advertising, with contributions from senior executives from organisations including ISBA, representing UK advertisers, Guardian Media Group, Saatchi & Saatchi, the ad agency, and Google.

Article

This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.

Article

This article looks at how companies can use the upcoming General Data Protection Regulations (GDPR) in the EU to build consumer trust.

Research Paper

This paper describes how Coca-Cola, the beverage company, ensures consistency in its market research globally, through the use of a partner organisation that monitors and supports the activities of its research agencies around the world.

Article

This article advises companies on how to adapt to the upcoming changes that will occur with the implementation of General Data Protection Regulations (GDPR) in the European Union.

News

NEW DELHI: There is an urgent need for the approach of media and marketing to evolve, according to a senior executive at Reckitt Benckiser, the UK consumer goods giant.

Article

This article examines the rise in use of Data Management Platforms (DMP), why they are popular and whether advertisers should consider investing in building and running their own.

Article

This article explains how Reckitt Benckiser, a FMCG company in the health and homecare category, is evolving its media strategy for the digital age.

Research Paper

This paper demonstrates the value integrating social listening data with survey data, along with other traditional research methods, using a Health and Wellness case study discussed online in Arabic.

Research Paper

This Speaker’s Box article looks at the role of marketing in cybersecurity, particularly in regards to preparing for and managing the consequences of data breaches.

Opinion

As the countdown to the impending General Data Protection Regulation (GDPR) continues, so do the media conversations seemingly intent on creating panic in the marketing industry.

Research Paper

This paper examines how dashboard applications might be transformed in order to maintain interest and user attention.

News

SAN FRANCISCO/LONDON: Despite the flood of data now available to marketers from increased smartphone usage, a new survey has revealed that the majority of them are still not confident about how to tap into the way people use their mobiles.

Article

This event report outlines how Electronic Arts, the gaming specialist, is using digital data to inform its media strategy.

Article

This article outlines some essential guidelines for marketers to ensure that programmatic reaches its full potential, by changing the way they plan, ensuring specialist teams are in place, and helping give the client sufficient understanding of the promises of the technology.

Article

This event report outlines some of the marketing innovations that Whirlpool, the appliances manufacturer, is eager to pursue in 2017.

Article

This article explores how organisations can find new opportunities for business, and develop a stronger brand, by rallying around the needs and the data of consumers.

News

LONDON: A little over a year out from the introduction of the EU General Data Protection Regulation (GDPR), a quarter of UK marketers (26%) believe their companies are still unprepared.

Article

This event report outlines how Tinder, the dating app, has built an engaging mobile experience for consumers.

Article

This event report describes how the multinational oil and gas company Shell faces increasing challenges, as margins are squeezed and competition increases; to differentiate, it learned to understand its customers better.

Article

This article offers advice from Google on how marketers can use customer data across first, second and third party sources to create a single customer view.

Article

This short article looks at Tim Phillips' 'Data-driven Business', which explains how you can create the right data, understand it, and act on it at the right time, to help your business make the right decisions.