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Article

This article explores how a voter sentiment tracker that used artificial intelligence to aid news coverage of the US presidential election called the surprise result early and correctly.

News

TORONTO: Data is becoming increasingly "political" as digital profiling and targeting grow ever more sophisticated – and as electoral candidates leverage similar analytic tools to product marketing campaigns.

Article

This event report outlines how data is becoming "political", with profound implications for electoral candidates, consumers and businesses alike.

Research Paper

This paper investigates whether a 'wisdom of the crowd' approach might offer an alternative to recent political polls that have raised questions about survey data quality.

News

LONDON: British consumers are more concerned about rising living costs than the consequences of Brexit, or the UK's departure from the European Union, according to a new report that finds this surprising since the two issues are interlinked.

News

SHANGHAI: US brands face a mixed reaction in China, as consumers react to the presidency of Donald Trump and his threat to impose tariffs on imports from that country, new research reveals.

Article

This event report outlines how CNN, the news network, is seeking to address some of the main problems with political polling, as exemplified by the US presidential election in 2016.

Opinion

A very thought provoking article with this title was published in the Guardian in the Journal section on 19 th January by William Davies .

Article

This event report outlines some of the steps being taken by NBC News in a bid to tackle the shortcomings of political polls - and to restore public confidence in this type of research.

Research Paper

This Forum article considers the unsatisfactory results of pre-election opinion polling in the 2015 British general election and the BPC/MRS enquiry report into polling by Sturgis et al., providing a response from Ipsos MORI and associated researchers at King’s College London and Cranfield Universities.

News

NEW YORK: Donald Trump's explicit endorsement via Twitter of a privately held Maine retailer, coupled with campaign donations from a family member, has left marketers wondering how best to deal with being name-checked by the president-elect.

Article

This paper outlines an approach to political opinion measurement that moves away from seeking voters' explicit articulation of their voting intentions, illustrated by a case study for the nomination process for the 2016 US presidential selection.

Research Paper

This paper explores the confusion of causation with correlation, illustrated by an analysis of the factors behind the rise of electoral support for the extreme-right-wing National Front party in France.

Research Paper

This paper describes the use of computerized topic analysis to segment and analyze 'tweets' sent on the Twitter social networking platform by US presidential election candidates in 2016.

Article

This article relays research from the Futures Company on the profound value differences between voters on opposing sides of the referendum in the UK on membership of the European Union, and explores the implications for both politics and communications.

Article

This article explores the effects of the results of the referendum in the UK on membership of the European Union, exploring what divides the two sides along attitudinal and demographic lines.

Research Paper

This paper discusses some of the flaws and challenges of political polling methods in light of the UK referendum on membership of the European Union and advises on how researchers can make more accurate predictions.

Article

This essay considers the background to the 2014 Scottish referendum, through opinion polls, social media analytics, and the eyes of a prospective parliamentary candidate whose career depended on the outcome.

Article

This article analyses the qualities attributed to past and present political leaders in the UK and asks what qualities the public most admire in their leaders.

Research Paper

This paper examines what opinion polls and social media analytics revealed about the 2014 Scottish referendum for independence and how social media analysis can be applied to political systems in the future.

Article

This article analyses the research and polling around the EU referendum to be held in the UK as early as 2016.

Article

This article argues that public opinion polls are not predictive tools, but are too often treated as though they are.

Article

This paper examines the use of techniques like network mapping and contextual text mining to understand brand pages on Facebook.

Article

This article argues that the closed questions often asked in focus groups do not yield the insight that is needed.

Research Paper

There is a paucity of research that outlines how to understand the image of political brands. Responding to this identified gap in the literature, this research seeks to demonstrate the elicitation capabilities of qualitative projective techniques to explore the political brand image of the UK Conservative Party.