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Article

This paper outlines the findings from Euromonitor International's Beauty survey, which drew from 1000 online consumers in 20 markets and concludes that the diversity of global beauty routines creates expansion opportunities.

Article

This article examines how a new kind of analysis can take segmentation one step further by relating two or more sets of variables, providing a far more refined analysis.

Case Study

This case study examines how Dove, a personal care brand, drove awareness of Dove Men+Care and its vision of a nurturing masculinity through video in the UK.

Case Study

This case study describes how Clearasil, the acne specialist skin care brand, increased its relevance among teens in the US to raise sales.

Case Study

This case study describes how Fair & Lovely (FAL), an Indian beauty brand, used a TV series to bring its brand philosophy to life and used fingerprinting technology to make content decisions on-the-fly.

Article

This case study describes how Fair & Lovely, a skin-lightening cosmetic product of Hindustan Unilever, an Indian consumer goods company, used branded content and an online platform to reignite the love of Indian women for the brand.

Case Study

This case study shows how L'Oréal, a personal care brand, increased sales and brand awareness in the UK by using a brand ambassador to engage an undervalued consumer group.

Case Study

This case study shows how Vaseline Men, a grooming brand, highlighted the product's healing capabilities with a digital campaign that focused on Thai men's worst fears.

Case Study

This case study shows how Pond's Men, a men's grooming brand, increased sales in the Philippines by creating a location-specific outdoor-led campaign.

Article

The article uses consumer research to investigate the nuances of local beauty culture in Indonesia, Japan, Malaysia and South Korea, and outlines why local brands are beating their international counterparts in Asia.

Case Study

This case study details a campaign by QV, an Australian skincare manufacturer, that places family at the centre of its brand, by offering one lucky customer an opportunity to bring their entire family together in any destination they choose.

Article

This article analyses a campaign by SK-II, a premium Procter & Gamble-owned Japanese skincare brand, that aimed to destigmatise young unmarried Chinese women and inspire them to shape their destiny.

Article

This Company Profile from Euromonitor provides key details and analysis of Mary Kay Inc. Included is a strategic evaluation with key facts about the US based company, competitive positioning against comparative brands, and assessment of its position in the beauty and personal care market.

Article

The article outlines how L'Oréal learned from failure to improve the digital customer experience of its beauty brands.

Case Study

This case study details a campaign from Nivea, the skin care brand, in Brazil to change children's perception of using sun block by creating an emotional connection, and strengthening the family's relationship with the brand.

Case Study

This case study looks at Olay's US shopper campaign to ignite the Olay business at Walmart, which meant focusing on the core: the shelf.

Article

This event report details how L'Oréal, the beauty group, is using wearable tech to enhance the consumer experience and boost its brands.

Article

This report examines how brands are segmenting offerings on the basis of ethnic and cultural needs, and asks what are the challenges, and do regional players with an understanding of local market dynamics have an advantage over multinationals.

Case Study

This case study describes how CeraVe, the skincare product, exploited its positive reputation amongst its users to create a word of mouth campaign that generated buzz about the brand.

Case Study

This case study describes how Superdrug used redesigned packaging to project the quality, efficacy and expertise of its own-brand facial wipes in the UK whilst retaining its 99p price point.

Article

This case study details how CVS Pharmacy, a US retail and online pharmaceutical chain, and Unilever, a consumer goods company, increased sales of their skincare products through encouraging women to think of skincare as a health issue.

Research Paper

The current study applied a “mixture-amount modeling” statistical approach—used most often in biology, agriculture, and food science—to measure the impact of advertising effort and allocation across different media.

Article

This event report looks at how the convergence of online and offline shopping has frequently highlighted gaps in continuity of brand expression and the experience that a brand delivers.

Case Study

This case study describes how Juvéderm, a cosmetic facial filler brand, used a segmentation strategy and digital display partnerships to make the most of the opportunities presented by digital channels.

Article

This article argues that brands need to innovate in their product offering and marketing to match the growing trend for consumers to trial and review beauty products via digital devices and social media.