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Article

This short report summarises the results for the financial services category from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.

News

MUMBAI: PayTM, the start-up backed by Chinese e-commerce giant Alibaba, currently dominates the digital payments market in India, but it could face a serious challenge from WhatsApp, the Facebook-owned messaging service.

News

MUMBAI: New research from Kantar has revealed that both Indian retailers and consumers are moving toward digital payments in the post-demonetisation era, particularly for food purchases and transportation.

News

MUMBAI: While chatbots offer new efficiency for customer service, brands can't forget the importance of human interaction, a leading Indian bank executive believes.

Article

This article questions if financial services companies aren't capitalising on the increasing number of women who are the largest earners in their families.

Case Study

This case study describes how Intuit Inc., a financial software company, advertised its TurboTax software brand in the United States.

Article

This event report outlines how Citi, the financial services group, has tapped into music partnerships to boost a range of brand metrics.

News

SINGAPORE/HONG KONG: China has overtaken the US and UK to become the world's leading centre of FinTech, thanks in part to the innovative approach taken by the country's top e-commerce players, a new report has revealed.

Article

This article explores how ITV, a UK commercial broadcaster, used a proprietary implicit research tool to demonstrate why financial brands would benefit from a continued partnership with the network's soap operas.

Case Study

This paper describes a global research project for PayPal, the online payment service, which sought to contemporise the brand and align it with people's attitudes to money.

Article

This event report outlines how SunTrust, the financial-services group, has effectively activated its brand purpose.

Article

This article previews the November issue of Admap, looking at what financial services brands must do to stay relevant in an age of fintech startups.

Article

This article examines what financial services brands can do to engage otherwise disengaged customers in their own financial health - a difficult task, as most people don't like to contemplate something so complex and boring.

Article

This case study shows how MasterCard, a financial services company, developed a data analysis system that has reshaped the brand's view on social media, using their India's Independence Day campaign as an example of this process.

Case Study

This case study shows how Paytm, a mobile wallet service in India, devised an integrated media campaign to bring its product into the lives of everyday shoppers.

Article

This article examines the significant disruption facing the financial services sector and argues that addressing these challenges requires marketers to nurture brands' trustworthiness.

Article

This article looks at what financial services companies can do to overcome the mistrust that has dogged them since the global financial crisis - as well as the innate lack of interest in their products and resistance to changing supplier.

Article

This event report details Future Foundation research on the language of financial services, arguing that the rise of FinTech is a threat to traditional providers in more areas than mere technology.

Case Study

This case study describes how Alipay, the popular Chinese payment service owned by Alibaba, built a mobile app game that converted a user's face into a piece of classical portraiture to showcase the brand's cutting-edge facial recognition technology.

Article

This article proposes a shake up of the tropes used in marketing financial services.

Article

This article discusses the barriers to strong brand building in the financial sector, in light of the mistrust and reputational baggage that financial brands struggle with.

Case Study

This paper describes a research project by PayPal, the online payment company, to help develop a new brand positioning to work globally (especially in emerging economies) and allow for future product innovation.

Article

This event report addresses how Western Union, the money-transfer company, has enhanced the position and status of its digital services.

Case Study

This case study describes how Sanlam Financial Services, one of the largest financial services groups in South Africa, successfully created awareness around the importance of saving with the help of a video.

Article

This article outlines strategies for financial brands to target millennials in China, India and Asia's developing markets.