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News

NEW ORLEANS: United Airlines, the air carrier, is seeking to develop industry-leading policies and customer experiences in order to strengthen its brand following a recent crisis which saw a passenger being dragged from an overbooked flight.

Article

This event report outlines how United Airlines, the air carrier, is seeking to recover after a profound brand crisis.

Article

This event report describes a campaign from EasyJet, one of Europe's biggest budget airlines, to make its passengers feel involved in the celebrations of its 20th anniversary.

Article

This article explores how Qantas, Australia's national airline, is using data to improve its customer experience and rethink audience segmentation.

News

CHICAGO: After video footage of a United Airlines passenger being forcibly removed from an overbooked flight was posted online, the actions of the airline's chief executive officer in backing his staff and describing the passenger as "disruptive ...

Article

This event report outlines how JetBlue, the air carrier, is more deeply connecting its marketing creative with consumer insights.

Article

This Company Profile from Euromonitor provides key details and analysis of Ryanair Holdings Plc. Included is a strategic evaluation with key facts about the Irish company, competitive positioning against comparative brands, and assessment of its position in the travel market.

Article

This Company Profile from Euromonitor provides key details and analysis of Emirates Group, the owner of brands such as Emirates airline, SkyCargo, and Dnata.

Article

This Company Profile from Euromonitor provides key details and analysis of Southwest Airlines Co. Included is a strategic evaluation with key facts about the American company, competitive positioning against comparative brands, and assessment of its position in the transport category.

News

GLOBAL: President Trump's latest pronouncement, on restricting US entry to people from certain Muslim countries, has brought a swift reaction from several high-profile brands and left some countries eyeing up potential new tourism opportunities.

Article

This event report outlines how Boeing, the aerospace group, builds deep relationships with key clients through a Customer Advisory Board.

Article

This case study describes how WestJet, a Canadian airline, utilised social media to increase brand engagement.

Case Study

This case study details how Monarch Airlines, a British holiday airline, increased bookings and brand awareness in the UK through themed marketing.

Case Study

This case study details how easyJet, the British aviation company, made use of email to increase engagement among its customers.

Article

The article outlines how Cathay-Pacific, a Hong Kong-based airline, developed a crisis communications strategy for the 'real time' era.

News

SYDNEY: Frequent flyer incentives and data helped Qantas, Australia's national airline, disrupt the country's health insurance market, the company's agency partner has revealed.

Case Study

This case study explains how Lufthansa, the airline, created a TV series in India to connect with the business community.

Case Study

This case study describes how Dallas-Fort Worth (DFW) international airport used social media to deepen engagement with people travelling through its airport.

Article

This article explains how Qantas, Australia’s national airline, disrupted the health insurance category with a new product – Qantas Assure - that incentivised wellness with Frequent Flyer Points.

Article

This article outlines how Jetstar, a low cost airline, used local market insights to target Singapore's travelers with viral video campaigns they could relate to.

Article

This Company Profile from Euromonitor provides key details and analysis of Air France. Included is a strategic evaluation with key facts about the Paris-based company, competitive positioning against comparative brands, and assessment of its position in the travel and tourism market.

Article

This Company Profile from Euromonitor provides key details and analysis of Qantas Airways Ltd, the owner of brands such as Qantas holidays and Jetconnect.

Case Study

This case study describes how United Airlines drove awareness about new direct flights between Xian in China and San Francisco using the Terracotta Warriors.

Case Study

This case study shows how Tigerair, an Australian low-cost airline, improved its very low customer consideration scores with a humorous and highly shareable campaign.

Case Study

This case study looks at JetBlue, a US airline that had to begin charging for checked bags – something it had always avoided – by asking people to value a broader take on humanity than freebies.