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Article

This article discusses the advertising tactic of provoking outrage, and argues that advertisers should not 'poke the bear'.

Research Paper

A multi-method study was conducted to, first, establish the prevalence of types of health- and nutrition-related (HNR) claims (nutrient content, structure/function and health claims) with benefit-seeking and risk-avoidance appeals in food advertisements appearing in magazines with large female audiences and, second, determine the effects of the two HNR-paired appeal types on females’ evaluative judgements of food advertisements.

Research Paper

Advergames, blending advertising messages with interactive games, aggressively target young children online.

Article

This article discusses the growing negative sentiment around soft drinks that contain high levels of sugar, as more studies around their effects are published.

Research Paper

This study investigates the role of physical appearance (body mass index (BMI), body shape perception, self-esteem) and variables related to eating habits (food choice, critical attitude towards food, parents’ attitude towards food) in the development of advertising literacy in children focusing on food advertising.

Article

This article looks at how the new US administration formed at the end of 2012 will affect the marketing industry.

Research Paper

The current paper investigates the effectiveness and the persuasion process of threat appeals on children.

Research Paper

Dietary supplement advertising is an important, yet neglected, advertising research subject. This article overviews the US dietary supplement industry, describes advertising practices for dietary supplement products, and reviews the existing research on the topic.

Research Paper

The FTC envisions the Children’s Advertising Review Unit (CARU) and the Children’s Food and Beverage Advertising Initiative playing lead roles in self-regulatory efforts to address advertising’s contribution to childhood obesity.

Research Paper

The purpose of this study was to examine the extent to which recently prevalent nutrient-content claims in food advertising are effective and how the level of effectiveness might differ between food products perceived as healthy and unhealthy.

Article

Mexico has the world's largest child obesity rate and the second-highest rate among adults. In response, in 2011 Mexico's government launched a marketing campaign to change behaviour.

Article

This article discusses the marketing of HFSS (high fat, salt and sugar) brands to children. It is banned from children’s programming and under increasing legislative and other pressure.

Research Paper

This Comments section includes two essays. The first of these is by Debra and Michael Harker from the University of the Sunshine Coast, Queensland, Australia.

Research Paper

This article reviews the intentions and assumptions underlying calls for greater regulation of nutrition and health claims in food advertising and examines the likely impact of new European regulations on health-related claims.

Research Paper

For far too long the debate about food marketing to children and young people has focused on whether such marketing should be allowed in our society, instead of what the balance of that marketing should be.

Article

In this article, FTC chair Deborah Platt Majoras addresses the major issues affecting the U.S. advertising industry.

Research Paper

The subject for this issue's Comments section is international advertising issues and challenges. Charles R.

Research Paper

This paper discusses the implications of three weeks of children's commercial morning television in which 212 food advertisements were aired.

Research Paper

This comment piece is a response from Tim Ambler of the London Business School to the paper ‘International food advertising, pesterpower and its effects’, published in IJA 25, 4.

Research Paper

The issue of "pester power" where children influence their parents’ purchasing habits, is a controversial one.

Article

Advertising has been made an easy scapegoat in the debate about childhood obesity. It should not be beyond the wit of the advertising industry to come up with simple arguments to support the freedom of advertisers to advertise their brands, and to dispel the myth that advertising is a powerful inimical force.

Article

This report discusses the growing obesity epidemic, from a global perspective. It includes information on how obesity is defined via the Body Mass Index (BMI), obesity levels in the top 25 most populous nations and discussion of rising obesity in the USA, where levels are the higest in the world.

Article

Obesity is a problem around the world but consumers in some countries are more concerned about their weight than in others.

Article

Advertising in the U.S. is increasingly threatened by 'the continual placing of blame for childhood obesity…on food marketing'.

Research Paper

This comprehensive research study reveals that credence qualities are often elaborated and harmonized using different signaling instruments, the choice of which reflect a company's characteristics and market position.