Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

Index


146 results found
Sort by

Research Paper

This paper describes a research method used in Latin America involving automated telephone interviews combined with a semantic analysis of the output.

Article

This report assesses customer attitudes, in relation to how HSBC could rethink segmentation when producing their five year plan.

Research Paper

This paper explores how PepsiCo, a food and beverage company, used a comparative assessment between multiple markets to measure the impact of the current economic situation on consumers in Egypt, Tunisia and Saudi Arabia.

News

HONG KONG: Asia's millennials face a financially uncertain future as, sandwiched between looking after ageing parents and bringing up their own children, many are failing to provide for their own retirement.

Article

The article explores the trends impacting financial services in India as the country moves toward digital payments post-demonetization, based on new market research data.

Article

This article explores the impact of India's 2016 demonetization initiative on the country's consumers, advertisers and economy.

Article

This article provides an overview of the behavioural economics concept of mental accounting, a natural inclination to organise, evaluate and keep track of our finances.

Article

This article outlines the trends set to shape Indonesian marketing in 2017, including economic growth, aspirational middle class consumers, mobile-first, and increased ad-spend across both traditional and digital media.

News

LONDON: Leading economists expect the UK economy to experience a marked slowdown in growth this year as businesses try to rein back on their costs amid uncertainty about the country's post-Brexit prospects.

Article

This article questions if financial services companies aren't capitalising on the increasing number of women who are the largest earners in their families.

Article

This paper outlines a UK-based 'customer immersion project' for Lloyds Banking Group (LBG), a research programme to help drive the bank's mission of building empathy and putting customers at the heart of its business.

Article

This study from NFU Mutual, a rurally-focused insurance company, details how the company tailored communications to farmers in order to give more farmers a succession plan to keep their holdings alive.

Article

This event report outlines how SunTrust, the financial-services group, has effectively activated its brand purpose.

Research Paper

This paper describes some of the creative research methods used in a project for the Dutch Tax and Customs Administration (the tax authority), which wanted its employees to understand taxpayers and encourage more of them to submit their tax declaration themselves.

Article

This article examines what financial services brands can do to engage otherwise disengaged customers in their own financial health - a difficult task, as most people don't like to contemplate something so complex and boring.

Article

This article looks at how banks can become relevant again after many years of growing increasingly distant and impersonal, as branch closures have made them less accessible and fintechs have offered competition.

Article

The article outlines how Unilever invested in a year-long consumer tracking project to monitor its core target demographics during Indonesia’s 2015 economic downturn, and offers practical advice for marketers.

Article

The article outlines ten ways in which millennials differ from older generations in their attitudes toward money and finances, based on research by HSBC Bank.

Article

This event report details Future Foundation research on the language of financial services, arguing that the rise of FinTech is a threat to traditional providers in more areas than mere technology.

Research Paper

The present study seeks to analyse the predictive capacity of the Index of Consumer Sentiment (ICS) (a leading index in international market research) in Italy, before and after the global financial crisis.

Research Paper

This paper describes a research project in Australia by Mercer, the financial services organisation, to encourage existing customers with superannuation (pension) policies across multiple providers to consolidate their funds into a single plan managed by Mercer.

Article

The article explores how China's millennials are using WeChat and Alipay to fuel a mobile payments boom in the country, and offers practical advice for brands looking to integrate these apps into their China strategy.

Article

This article explores behavioural research on how millennials in Singapore and Hong Kong engage with financial services products.

Article

This piece explores the mobile and desktop search behaviours of Singaporeans when purchasing financial products.

Research Paper

This paper looks at the Chinese millennial, studying the values and attitudes of the generation that will form the 'most important consumer society in the world'.