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News

SAN FRANCISCO: Marketers increasingly expect that voice search and AI will be the next big things, but few are actively preparing for them, a new survey has found.

Article

This event report provides an insight into the best practices pursued by creative companies, based on research from McKinsey, the management consultancy.

News

LONDON: A rapidly evolving media ecosystem has now reached "peak complexity" and CMOs' priorities have shifted accordingly, with control over customer strategy and data, organisational integration, and brand safety the focus for 2020, according to ...

News

GLOBAL: Delivering on customer experience is one of the top priorities for US and UK chief executives, a new survey reveals, but a third report confusion over who 'owns' the customer.

Article

This short article lists the books that influenced Jim Prior, CEO at The Partners.

Article

This short article looks at Robert Cialdini's 'Pre-Suasion', a book that draws heavily upon the author's extensive experience to explain the technique a person should implement to become a master persuader.

News

SINGAPORE: Asia-Pacific today accounts for most of the growth of the global economy, yet surprisingly few C-suite marketers in the region feel completely confident about their ability to remain competitive in the near future.

Article

This short article looks at Ed Catmull and Amy Wallace's 'Creativity, Inc.', which is a book about creativity in business and leadership, co-written by the co-founder of Pixar.

Article

This short article lists the books that influenced Ben Stephens, chief executive at Stack.

Article

This short article lists the books that influenced Richard Temple, board director at John Ayling & Associates.

Article

This article explains how brands can tie digital measurement to direct business outcomes using a 'start-up' growth philosophy.

Article

This event report outlines how DDB North America, the agency network, is seeking to adapt in a new marketing era.

Article

The article explores the astonishing rise of homegrown Indian FMCG giant, Patanjali Ayurved, and how the company is building an alternative, natural brand to multinational competitors - and winning.

Article

In this article, the author encourages marketing leaders to talk about their failures so that everyone can learn from past mistakes.

Article

This article highlights the lessons that can be learned in longevity from the Whitechapel Bell Foundry, London's oldest manufacturing company.

Article

This article provides advice from leading CEOs on how to reach the top of the corporate ladder from a marketing background.

Article

This article examines the rise of artificial intelligence usage in marketing and how it will impact the industry going forward.

Article

This short article lists the books that influenced Mark Roy, founder and chairman at REaD Group.

Article

This short article lists the books that influenced Gary Arnold, solutions strategy director at Occam.

Article

This event report explores how Tesco, the UK supermarket change, took a US military paradigm from the immediate aftermath of the Cold War and applied it to new customer acquisition.

Research Paper

This study distinguishes two features of a firm’s knowledge base - breadth and depth - and elucidates their interplay in determining new product performance.

Article

This short article looks at Tim Phillips' 'Data-driven Business', which explains how you can create the right data, understand it, and act on it at the right time, to help your business make the right decisions.

Article

This short article lists the books that influenced Paul Kennedy, data strategy director at Amaze One.

Article

In this article, Malcolm White finds out that the Wheel of Fortune was not a term coined to name a TV show, as he finds the positives from two wins and a loss.

Article

This article examines the future of the web and the way in which it is being pulled in two very different directions, and how marketers should respond to this.