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Case Study

This case study describes how Polyseam, a UK-based sealant and filler manufacturer, developed the branding for its new all-in-one adhesive and sealant by creating a range of simple, boldly designed products that leveraged the building trade's trust in the brand.

News

FAIRFIELD, CT: Industrial giant GE has ditched traditional B2B marketing strategies and is instead at the forefront of utilising the latest technologies to showcase its own innovations across the healthcare, transport and energy sectors in which it ...

Case Study

This case study describes how NRG Energy, an energy company, improved perception of solar power in the United States with its Solar Forecast.

Case Study

This case study explains how Royal Mail, the national postal provider in the UK, increased awareness of its mail redirection service and achieved an ROI of 434%.

Case Study

This case study details how OVO Energy, an energy supply company, built awareness and incorporated door drops into its multichannel recruitment campaign to drive incremental PAYG (prepayment) customers in the United Kingdom.

Case Study

This case study shows how EDF Energy, a UK energy supplier, increased conversions to its opt-in paperless bills through targeted email.

Article

This article details how British Gas, the energy provider, developed a bespoke testing tool based around a realistic simulation of the online sales journey.

Article

This study from NFU Mutual, a rurally-focused insurance company, details how the company tailored communications to farmers in order to give more farmers a succession plan to keep their holdings alive.

Case Study

This case study shows how JSW Cement, a cement brand, was able to crack an unreceptive Indian market using an emotional campaign.

Case Study

This case study describes how Ovo Energy, an independent energy company, launched a campaign to showcase its people-centred approach, breakthrough the mistrust of the sector and grow its customer base.

Case Study

This case study describes how Certsure, a market-leading umbrella company for electrical certification in the UK, created a refreshed brand to deal positively with a merger and maintain member numbers.

Case Study

This case study shows how JSW Steel, a steel brand, became India's highest growing steel brand, overtaking its long-running competitor.

Case Study

This case study shows how UPS, a delivery service brand, increased brand affinity within the Chinese market by repositioning itself as the future partner of Chinese manufacturers.

Case Study

This case study shows how Halonix, a lighting solutions brand, successfully positioned itself as a socially responsible brand in India by using a crowdsourcing campaign.

Article

This event report details how Schneider Electric, a multinational corporation that specialises in energy management and automation solutions, modernised its B2B content marketing strategy.

Case Study

This case study explains how UPS, the package delivery company, shifted its communications to focus on problem solving to appeal to small and medium sized businesses in the UK and Germany.

Case Study

This case study describes how Vattenfall, an energy company, promoted its solar panels in Sweden through The Suncell Guide campaign.

Case Study

This case study describes how Post Danmark, the Danish postal service, helped build links between itself, online sellers and consumers through its The Wish Cloud campaign.

Case Study

This case study details how Malmö, a Swedish Football club, and E.ON, an energy company, increased their reach locally through the Welcome Home, Z campaign.

Case Study

This case study describes how Genesis Energy, an energy company in New Zealand, won over new customers by giving them a holiday from paying their first bill.

Case Study

This case study sets out how SEAS-NVE, a Danish energy company, explained the composition of its energy bills to improve customer satisfaction.

Case Study

This case study explains how Origin Energy, an Australia energy company, used Google Maps to help people understand how well solar energy panels would work on their homes.

Case Study

This case study describes how Bring, a mail and logistics company in Norway, gained more awareness and involvement around their sponsorship of award shows, by creating a new, targeted service for creative media people.

Case Study

This case study describes how Bord Gais Energy (BGE) successfully moved from a state sector monopoly to a private sector company in the hyper-competitive Irish energy market by using marketing and advertising as a strategic business tool.

Case Study

This article provides excerpts from the winning case studies of the 2016 David Ogilvy Awards, including campaigns from Nestle, Boeing and Ontario Women's Directorate.