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BEIJING/NEW YORK: Chinese fans are taking to crowdsourcing to raise funds to buy outdoor media in support of their favourite celebrities, with New York's Times Square being a popular location choice.

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BEIJING: China's middle class is younger than that of other countries, with most relying exclusively on salaries generated in a few key sectors, according to new research.

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SHANGHAI: Baidu, the Chinese internet giant, is to make its autonomous driving technology open source in a bid to create market dominance in the manner of Google's Android, a development which may accelerate the advent of driverless vehicles.

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BEIJING: Last year 11m cars were recalled in China, just over 120,000 of which were domestic brands, but this apparent discrepancy is not deterring foreign brands from targeting what remains a growing market.

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SHANGHAI: There has been a significant shift in Chinese consumer preferences when it comes to snacking, even over the past six months, according to a new study that says global brands can benefit from China's growing taste for healthy snacks.

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SYDNEY/BEIJING: Chinese online consumers who buy imported products have some very definite ideas about provenance, with food seen as the preferred purchase from Australia and New Zealand.

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BEIJING: Consumer spending in China is expected to shift towards products and services that embrace health and the environment according to a new study.

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SHANGHAI: Airbnb, the online accommodation marketplace, has unveiled a new Chinese brand name while announcing plans to double investment and triple its local workforce in China.

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BEIJING: A delay on restrictive e-commerce regulations in China has boosted the fortunes of Australian health and nutritional brands that rely on the country's booming online market.

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BEIJING: Tencent, the technology giant that owns messaging app WeChat, has become the first Chinese brand to be valued at more than $100bn, according to a new study.

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HANGZHOU: Alibaba will need to build its own NASA if it is to meet its strategic aim of serving 2bn customers, according to Jack Ma, Founder and Executive Chairman of the Chinese e-commerce giant.

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SHANGHAI: Alibaba, the Chinese e-commerce giant, is expected to attract almost one-third (31.9%) of all digital advertising expenditure in China this year, according to the latest estimates from eMarketer.

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SHANGHAI: US brands face a mixed reaction in China, as consumers react to the presidency of Donald Trump and his threat to impose tariffs on imports from that country, new research reveals.

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BEJIING: In a competitive employment market, Chinese companies are looking to employer branding as a way to recruit talent and stem the drift of millennials towards the gig economy.

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SHANGHAI: Manchester United has replaced Bayern Munich as the most popular football team online in China, according to a new report that each year assesses how European clubs fare in the lucrative Chinese market.

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HANGZHOU: Luxury international automakers are increasingly turning to Alibaba's Tmall online marketplace to drive sales to China's digitally savvy consumers, according to a new report.

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HONG KONG: After just two years since they were launched, 4G networks now account for almost 6-in-10 (59%) of all mobile subscribers in mainland China, a leading telecoms analyst has revealed.

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HANGZHOU: US toymaker Mattel is expanding its partnership with Alibaba, the Chinese e-commerce giant, to develop new toys specifically for the growing market in China.

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BEIJING: China's smaller cities will be the main engines of growth in the future, as government polices seek to tackle the problems of urban density in top tier cities, analysts have said.

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BEIJING: China's ongoing economic downturn may be the most difficult period companies face as they build a long-term presence there, says a senior FMCG expert.

Article

This article offers FMCG marketers five important lessons for building a successful China presence, despite the country's economic downturn.

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GLOBAL: Indian consumers, more than any others around the world, are prepared to pay more for simpler experiences, research has shown, with insurance emerging as a particular pain point.

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BEIJING: Luxury brands in the west are playing catch-up with their mainstream counterparts when it comes to leveraging digital, but they need to re-learn their approach when tackling China, a new report suggests.

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SHANGHAI: Brands, including Mondelez and Moleskine, are using a huge influx of new Chinese customers on Singles Day to fuel their data and CRM marketing efforts through the rest of the year.

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BEIJING: The fight against counterfeiting of luxury brands is failing to recognise some of the main motivations for purchase, research suggests.