Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

Index


1,793 results found
Sort by

News

NEW DELHI: Though many marketers are worried about the impact of India's fast-approaching GST roll-out on consumer purchases, new research indicates ad spend may be boosted as a result.

News

MUMBAI: ITC, the Indian conglomerate, intends to expand its presence in packaged food and beverages – with edible oil, health foods, and value-added dairy products earmarked as possible categories – in a move that will see it ...

News

MUMBAI: Procter & Gamble is moving its relationship with Future Group, India's largest retailer, beyond the transactional sphere and into the strategic, a development that will add a new dimension to the FMCG giant's rivalry with Unilever.

News

NEW DELHI: The Advertising Standards Council of India (ASCI) has clamped down on exaggerated claims made by celebrities endorsing products with a new set of guidelines that will require them to do more than simply repeat the lines they are given by ...

News

HARIDWAR: Even though it stresses its Indian roots and has often excoriated multinational rivals, Indian FMCG business Patanjali Ayurved is planning on becoming an international brand.

News

BENGALURU: Flipkart, the Indian e-commerce site, has raised $1.4bn in funding but industry observers don't expect the cash will be squandered on discounts and promotions and the CEO has highlighted private label as a major growth area.

News

MUMBAI: India is set to overtake the United States as Facebook's biggest market globally within the next few weeks, as almost 250,000 Indians join the social media site every day.

News

MUMBAI: As the implementation of India's Goods and Services Tax (GST) nears, two of the country's largest consumer goods companies are taking opposite views of the reform's impact, but, regardless, Indian consumers can expect to pay more for soaps, ...

News

NEW DELHI/TOKYO: SoftBank, the Japanese telecoms and internet giant, is reported to be in advanced talks as it seeks to engineer a merger between Snapdeal and Flipkart, two of India's largest domestic e-commerce players.

News

MUMBAI: Samsung, the South Korean consumer electronics giant, is the brand that Indian consumers trust the most, according to a listing of 1,000 brands in the country.

Article

This article looks at one of India's most enduring brands, Amul Butter - a brand that consistently outranks global brands in the country, and can call itself 'The Taste of India' without eliciting any disagreement.

News

MUMBAI: PayTM, the start-up backed by Chinese e-commerce giant Alibaba, currently dominates the digital payments market in India, but it could face a serious challenge from WhatsApp, the Facebook-owned messaging service.

News

MUMBAI: With the first ball in IPL 10 soon to be bowled, broadcaster Sony Pictures Network (SPN) has sold all its advertising spots and reached its target of generating Rs 1,300 crore in advertising revenue.

News

NEW DELHI: There is an urgent need for the approach of media and marketing to evolve, according to a senior executive at Reckitt Benckiser, the UK consumer goods giant.

Article

This article explains how Reckitt Benckiser, a FMCG company in the health and homecare category, is evolving its media strategy for the digital age.

News

NEW DELHI: Data will only take a campaign so far as agency creatives must use their 'creative intuition' to truly connect with consumers, a senior agency executive believes.

News

MUMBAI: As smartphone penetration takes off in India, so too is app usage with financial, entertainment and messaging apps driving a 43% increase in usage year-on-year.

News

NEW DELHI: Patanjali Ayurved, India's fastest growing FMCG brand, is not worried by its multinational competition, a senior executive has revealed.

Article

The article explores the astonishing rise of homegrown Indian FMCG giant, Patanjali Ayurved, and how the company is building an alternative, natural brand to multinational competitors - and winning.

Article

This article explores the enduring power of creative intuition in an increasingly data-driven world and how agencies can find a balance to best serve clients.

Article

This article outlines how new video consumption patterns in India are moving the country's heavily TV-centric media market toward mobile and online video.

News

SINGAPORE: Indians are the most optimistic people in Asia-Pacific when it comes to their sense of well-being, according to a new consumer survey of 18 countries in the region.

Article

This event report describes how Pernod Ricard, the international alcoholic beverage brand recast the brand for a young Indian audience by exploring a more nuanced idea of success than just wealth.

Case Study

This case study describes how Hindustan Unilever integrated digital media to build a multiplatform strategy and brought all of its brands together in its BeBeautiful website, to engage beauty consumers online.

Case Study

This case study describes how chocolate brand Kinder Joy remained top of mind among core consumers during non-advertising periods, by creating a unique storytelling platform for kids on mobile in India.