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Article

This article explores purchase behaviours and consumer trends of India's shoppers during the festive season, covering beauty, fitness, travel, and digital payments.

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GURGAON: Brands in categories as diverse as auto and FMCG are exploring how they can best reach residents of upmarket condominiums in India's cities.

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MUMBAI: India's top-level cricket league may be the most lucrative in the world, but in an effort to pack as much branding as possible onto players, many advertisers are forgotten along the way.

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The article explores how PaisaBazaar, one of India's biggest financial brands, is using content marketing to engage new audiences and educate them about financial products.

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MUMBAI: Myntra, India's largest fashion e-commerce portal, publishes close to 50,000 pieces of fresh fashion content every year, as nearly half of adults in urban India – some 200m people - are consuming some form of content online for at ...

Article

This article explains how Myntra, India's most popular fashion e-commerce portal, uses content marketing and influencers to build brand awareness and boost conversions.

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MUMBAI: Leading alcohol groups are increasingly working with wedding planners, delivering directly to the venues, and setting up pop-up bars at the celebrations, as weddings move away from highways and hotels.

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NEW DELHI: Nestle India is turning to product packaging as a key channel in its content marketing strategy, a senior executive at the company has revealed.

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MUMBAI: The landscape of television in India is changing, thanks to the advent of rural viewing figures, which the head of the country's measurement body has described as "a great eye opener".

Article

This event report discusses how Castrol, the multinational oil company, used mobile signal data to optimise messaging to Indian truck drivers' phones.

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MUMBAI: India has dominated this year's WARC 100 rankings for the Asia region, obtaining top campaign in the region and top campaign globally, as well as dominating Asia's top 10 creative agency rankings.

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This article illustrates how Nestlé, one of India's biggest FMCG brands, used product packaging to generate online conversations as part of its content marketing strategy.

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MUMBAI: Despite the global slump in print media, the Indian print media industry has grown 4.87% in the decade 2006-2016, according to figures released yesterday.

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NEW DELHI: Scooters now account for one third of sales of two-wheeled vehicles in India, and half in the big metros, thanks to a combination of technical developments, changing buyer demographics and improved infrastructure.

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MUMBAI: Three-quarters (75%) of Indian consumers prefer to receive personalised ads and the majority (59%) regard online ads as more interesting and useful than those on traditional channels, such as TV and radio, a new survey has revealed.

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NEW DELHI: Patanjali Ayurved, India's home-grown FMCG brand, has announced earnings of Rs 10,561 crore for FY17, placing it second only to Hindustan Unilever in revenue and well ahead of its other international FMCG rivals.

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NEW DELHI: Pepsi has started to label its cans and bottles in regional Indian languages in an attempt to attract local consumers – a first for any multinational.

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NEW DELHI: Different retail sectors in India have built particular forms of loyalty with shoppers, and each can learn something from the other, new research suggests.

Article

The article explores how local retail giants in Thailand, India and Vietnam are adapting for market-specific shopping culture and a digital future.

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NEW DELHI: Though many marketers are worried about the impact of India's fast-approaching GST roll-out on consumer purchases, new research indicates ad spend may be boosted as a result.

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MUMBAI: ITC, the Indian conglomerate, intends to expand its presence in packaged food and beverages – with edible oil, health foods, and value-added dairy products earmarked as possible categories – in a move that will see it ...

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MUMBAI: Procter & Gamble is moving its relationship with Future Group, India's largest retailer, beyond the transactional sphere and into the strategic, a development that will add a new dimension to the FMCG giant's rivalry with Unilever.

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NEW DELHI: The Advertising Standards Council of India (ASCI) has clamped down on exaggerated claims made by celebrities endorsing products with a new set of guidelines that will require them to do more than simply repeat the lines they are given by ...

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HARIDWAR: Even though it stresses its Indian roots and has often excoriated multinational rivals, Indian FMCG business Patanjali Ayurved is planning on becoming an international brand.

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BENGALURU: Flipkart, the Indian e-commerce site, has raised $1.4bn in funding but industry observers don't expect the cash will be squandered on discounts and promotions and the CEO has highlighted private label as a major growth area.