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Article

This paper describes a Brand Audit for Ambev, the Brazilian brewing company, that covered its own premium brands and those of its main competitors, using a methodology analysing social media output.

Article

This paper describes a desk research project for Avon, the cosmetics company, to provide cost-effective insights into its sales representatives in Brazil.

News

BOCA RATON, FL: Coca-Cola, the soft drinks giant, has found that measuring how marketing impacts consumer "feelings" offers powerful real-time insights which can then help boost key brand metrics.

Article

This event report outlines how Coca-Cola, the soft drinks giant, measured advertising engagement among Brazilian teens in real time during the 2016 Olympic Games.

Case Study

This paper describes a global research project for PayPal, the online payment service, which sought to contemporise the brand and align it with people's attitudes to money.

Case Study

This case study explains how Antarctica, a beer brand, rebuilt its connection with people in Rio de Janeiro, Brazil, by encouraging people to put down their phones and enjoy carnival.

Case Study

This case study describes how the Ralph Lauren perfume brand Polo Red targeted Brazilian tourists travelling to and from the US with hyper-personalised messages and creative to achieve standout in the crowded airport terminal environment.

Case Study

This case study describes how Antarctica, a Brazilian beer brand, reinstated its role in the lives of Brazilian beer drinkers through its innovative use of digital, connecting people and the brand offline.

Case Study

This case study describes how the use of the right strategic idea helped Corinthians, probably the best-loved football team in Sao Paulo, Brazil, sell more team jerseys than ever before in Brazil.

Article

This article details Nissan's sponsorship program of the 2016 Olympic Games in Rio de Janeiro, Brazil - a partnership which ultimately boosted a variety of key brand metrics, as well as driving sales.

Case Study

This case study describes how Atados, an NGO hub operating in Brazil, created a new way to support NGOs – by asking YouTubers to donate blank space on their videos.

Case Study

This case study describes how 'Disque Denuncia', the biggest anti-crime hotline in Brazil, used a new technology to reach out to people in areas previously inaccessible to law enforcement.

Case Study

This case study describes how Netshoes, Latin America's largest e-commerce firm in sporting goods, increased the conversion rate and drove online and via app sales by sponsoring free mobile browsing in Brazil.

Research Paper

This paper sets out research by Luxottica, owner of eyewear brands including Ray-Ban and Oakley, to understand why consumers in developing economies tend to resist the adoption of corrective eyewear.

Case Study

This paper describes a research project by PayPal, the online payment company, to help develop a new brand positioning to work globally (especially in emerging economies) and allow for future product innovation.

News

NEW YORK: Both official sponsors of the Olympic Games and non-sponsors are stepping up their preparations for next month's event in Rio de Janeiro, with differing opinions emerging as to the effect of the relaxation of rules surrounding marketing.

Article

This research by Ogilvy and Mather investigates the opportunities and challenges for brands in 12 developing markets.

Case Study

This case study explains how Sport Club do Recife, a football club in northeastern Brazil, reduced fan on fan violence by introducing 'security moms' into the stadiums.

Case Study

This case study describes how Coca-Cola used an innovative product redesign to drive user-generated content relating to the brand.

Case Study

This case study details a campaign from the Brazilian NGO Quatro Patinhas in partnership with pet food brand Purina, to encourage the public to adopt rather than buy new, through an emotional video and location campaign to show prospective owners participating shops.

Case Study

This case study details a campaign from Nivea, the skin care brand, in Brazil to change children's perception of using sun block by creating an emotional connection, and strengthening the family's relationship with the brand.

News

RIO DE JANEIRO: WhatsApp, the messaging app owned by Facebook, is a hugely popular method of communication in Brazil where brands, both large and small, have successfully used the channel to improve consumer engagement.

News

NEW YORK: Brands and athletes are looking to take advantage of a change in the rules surrounding marketing at the Olympic Games that has stripped away some of the exclusivity reserved for sponsors of the event.

Case Study

This case study details how Volvo, the automotive manufacturer, launched its new truck range in Brazil.

Article

This article describes how Brazil has embraced e-commerce and explains what cultural traits marketers should be aware of to take advantage of this immense potential market.