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Article

In this article, the author highlights the opportunities for international brands looking to invest in the Russian market.

Case Study

This case study describes how Google, the internet search company, improved its reputation in Russia by celebrating one of the country's most famous novelists, Leo Tolstoy.

Case Study

This case study describes how Jacobs Monarch, a coffee brand, increased engagement in Russia by encouraging people to be hospitable.

Case Study

This case study details how Ostashkov's Department of Housing, a local Russian recycling company, encouraged recycling by appealing to a major celebrity figure.

Case Study

This case study describes an e-mail campaign by IKEA Russia, the furniture retailer, that targeted people in the early consideration stage to drive them in store.

Case Study

This case study shows how Hasbro, a toy and games manufacturer, increased its board game sales in Russia by creating a TV program that showcased its portfolio of products.

Case Study

This case study discusses a campaign for arts and crafts toy Play Doh in Russia, which used product placement and online video to reach into a new category.

Case Study

This case study details how Informational Resistance, an NGO whose purpose is to disseminate messaging to disprove Russian propaganda that was stoking the conflict in Ukraine, and restore peace through a common ground of language, history, and culture.

Case Study

This case study explains how Royal Canin, a pet food brand, used emails as part of its loyalty programme to build its brand in Russia.

Case Study

This case study shows how Change One Life, a charitable foundation, increased Russia's adoption cases by using face-recognition and matching technology.

News

MOSCOW: Advertising expenditure in Russia slumped in 2015, with only internet spending bucking the general downward trend as the economy slowed, according to new figures.

Case Study

This case study explores how S7 airline launched an online booking engine with a simplified and intuitive design and visual language, reflecting the brand's maxim to 'chase happiness,' which achieved a 76% increase in online revenue.

Article

This brief article rounds up the international forecasts for 2016.

Article

This brief article rounds up some statistics on forecasts and predictions for 2016.

Article

This article presents the predicted advertising expenditure across 12 key markets for 2015 and 2016.

Article

This short article compiles statistics on media consumption, based on data from GlobalWebIndex.

Article

This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 90 individual markets back to 1980.

News

ST PETERSBURG, FL: Sales volumes and market shares for the top 100 CPG brands in the US have fallen over the past year, according to a new study which also reports a significant shift to private label.

Article

This article details adspend data covering 12 key markets, from Warc's latest International Ad Forecast, which predicts an increase of 2.8% in global adspend in 2015.

Case Study

This case study details how Inmarko, an ice cream brand in central and eastern Russia, went about engaging potential customers and increasing sales after being acquired by Unilever.

Case Study

This case study describes how Stockholm Pride raised awareness of the oppression of the LGBTQ community in Russia.

Case Study

This case study describes how Russian S7 Airlines created awareness of its services.

Research Paper

The paper measures a gamification effect in longitudinal web surveys among children and adolescents 7–15 years old.

Case Study

This case study demonstrates how Natura Siberica, a cosmetics brand for the Russian health and beauty market, successfully challenged western brand domination in the country.

News

MOSCOW: A rapid decline in the value of the rouble is seriously affecting the operations of many Western brands in Russia, with some pushing up their prices and others temporarily suspending sales.