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News

LOS ANGELES: Marc Pritchard, one of the most powerful - and influential - voices in global marketing, insists that advertising agencies must reduce complexity, increase transparency and "step up on brand safety" in order to repair the breakdown of ...

Article

This event report outlines how Procter & Gamble, the FMCG giant, is seeking to transform its agency relationships.

News

LONDON: The adtech industry, already under fire over brand safety, faces a battle on a new front as the Guardian has begun legal proceedings against Rubicon Project "for the recovery of non-disclosed buyer fees in relation of Guardian inventory".

News

LONDON: Digital advertising and its patchy track record on ad placement and transparency has become a hot topic among advertisers recently, but there are a series of questions that clients can ask of their agencies or suppliers to tackle any ...

Article

This article examines the current problem of digital transparencies from the client's perspective, providing best practice on what to ask media agencies in order to ensure advertisers can navigate the complex challenges of the digital landscape.

News

MINNEAPOLIS: General Mills, the Minnesota-based food giant, is undergoing a comprehensive restructure that will see the creation of a new global CMO role as well as four worldwide business groups.

News

GLOBAL: Major global brands are consolidating their roster of ad serving companies as part of their ongoing efforts to transform their marketing for the digital age, a new report has said.

Article

This event report outlines how General Mills, the fast-moving consumer goods group, is transforming its model of agency remuneration.

Article

This paper explores the aftermath of K2 Intelligence's report, "An Independent Study of Media Transparency", prepared for the ANA, that found a fundamental disconnect between US advertisers and agencies regarding their relationship.

Article

This event report outlines the challenges facing many agencies when it comes to adapting to the new era of marketing, as outlined by Brad Jakeman, President/Global Beverage Group at PepsiCo.

Article

This article argues that science-driven creative can help agencies address the lack of valued differentiation and consequent loss of price-setting discretion.

Article

This article discusses how the client–agency relationship might develop in the future, focusing in particular on the rise of commission-based models.

Article

This article provides marketers with information and guidance for managing relationships with advertising agencies.

Article

This article summarises the main themes present at the Cannes Lions International Festival of Creativity 2013.

Article

This article analyses the factors that can lead to dysfunctional client-agency relationships and offers practical solutions.

Article

This article summarises the findings from the ANA's annual agency compensation trend survey among client-side marketers.

Article

This article looks at whether decisions on creative work are too heavily influenced by price. It cites the IPA booklet Magic and Logic, which describes best practice in many areas of agency-client relationships.

Article

This article outlines the results of the first-ever study of global agency compensation practices by the ANA, based on a survey of marketers in nearly 40 countries.

Article

The issue of paying agencies and agency remuneration has always been beset by difficulties. In this Best Practice article, Merry Baskin looks at the different ways to remunerate agencies beyond traditional and historic models of agency compensation.

Article

A report on Brazil's presence at the 2011 Cannes Lions. Key points from the report include: Brazil's economic boom is likely to be sustained over the next few years, with its hosting of global sporting events sparking massive investment, boosting the fortunes of the rapidly-growing middle class; the nation's advertising agencies outperform those elsewhere in the region on a range of key metrics; advertisers are organising campaigns that employ brand activation and a range of digital touchpoints, taking advantage of rapidly-increasing takeup of the web in general and social media platforms in particular.

Article

This briefing offers an overview of the history, theories and key trends related to Agency Remuneration.

Article

In this article, Geoffrey Precourt, Warc’s U.S. Editor, reports from an Association of National Advertisers’ Agency/Client Forum at New York Advertising Week 2009.

Article

This paper argues that many businesses fail to distinguish between price and transaction costs, and fatally ignore the latter while trying to reduce the former.

Article

The article discusses agency remuneration. Following the demise of the commission system and the separation of media buying, creative agencies have to negotiate fees with each client, and are mostly unhappy with how this is done.

Article

We face one of the most challenging business environments for years. Recessions caused by liquidity problems are particularly severe.