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Article

This article provides marketers with information and guidance about using native advertising.

News

BEIJING: Artificial intelligence is being deployed by PHD China to enable the integration of content consistently across multiple online video channels.

News

LONDON: Mobile's share of digital advertising expenditure in the UK has grown ninefold over the past five years, with spending on mobile video more than doubling during 2016, new figures show.

News

LONDON: A number of leading online publishers in the UK are embracing branded content to the extent that they are now merging their editorial teams as they adapt to this growth area.

News

LONDON: Programmatic native advertising has many advantages, but it has also been criticised for blurring the lines between content and ads, says a leading industry figure who recommends five core principles to keep consumers engaged.

Article

This article proposes a set of core principles that will help advertisers as they create brand-aligned, differentiated and valuable native advertising experiences delivered programmatically - a task that brings ever greater responsibility to apply best practice and ensure a good value exchange.

Article

This article offers best-practice guidance for B2C and B2B advertisers looking to use programmatic native advertising, which must always blend into and enhance the content it accompanies, meaning that creative must be valued and targeted accurately.

Article

This article takes a look at the current state of play in programmatic, and examines how it has given a new lease of life to native advertising - as well as the challenges faced in this - offering tips to advertisers who are looking to trial it.

Article

This article introduces a series of papers on programmatic native advertising, a campaign execution in digital communications that is so vital it is predicted to account for almost three-quarters of all display ad revenue in the US by 2021.

Article

This article posits that the integration of AI into native advertising will be a game changer for the industry, as tools such as IBM's Watson deliver insights and analysis at scale, which will lead to more efficient campaigns that deliver on RoI.

Article

This event report outlines how refocusing on quality content can help marketers and publishers achieve their digital goals.

Article

This article examines how trust in content is being depleted at such an alarming rate, causing problems both for media and for advertisers.

Opinion

Millennials are not lazy, as some would have us believe. Young people today aim to be superhumans.

News

LONDON: The Guardian is launching a new online platform that will allow brands to host their own content on its website rather than being required to align themselves with the newspaper's own native content.

Article

This article predicts that native advertising will be a $36bn market by 2021, compared to the $30bn that will likely be spent in 2016.

Article

This event report details research from Sharethrough, a native advertising software provider, on the use of native video to reach Generation Z via mobile.

Article

This article aims to lay down firm, comprehensive advice to brands attempting content marketing, arguing that it allows communicators to break rules and step out of comfort zones, but that creators should not stray from the fact that consumers will always choose to experience great content.

Article

This event report considers one of the strategies being adopted by publishers to push content marketing openings – the creation of dedicated in-house agencies.

Research Paper

This article aims to determine the effectiveness of popular content-led marketing solutions, revealing that they can deliver positive emotional engagement and a dramatic impact on advertising brands.

Article

This paper from the Guardian offers a guide to context, an element of communications that affects decisions to a greater degree than previously realised.

Article

This article asks the key question: 'What is content?' and suggests strategies in which content can support and shorten purchase journeys.

Article

This article argues that new measurement strategies must be pursued in order to compare content marketing with other channels.

Article

This article argues that customers are much more receptive to content-led marketing, which displays the brand; new technologies in facial coding are aiding the development of affecting content.

Article

This report reveals insights into how native advertising is being used in Asia-Pacific, including the challenges faced by marketers and thoughts on the future of the medium.

Article

This paper reports the results of the IAB Video Ad Spend Study, research undertaken through online interviews of marketers over one year; a key concern continues to be measurement and proof of ROI.