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Article

This article aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.

Article

This article explores how programmatic can be more than a way to serve ads: it can enhance the customer experience if the dynamic capabilities of adtech are combined with meaningful creative.

Article

This article looks at how L'Oréal, the cosmetics firm, uses search data to stay ahead of new trends and position itself as a valuable online resource for fashion-forward shoppers.

News

SAN JOSE, CA: Even though consumers are more connected than ever before, just 7% of marketers say they are able to deliver real time, data-driven engagements across both offline and digital touchpoints.

Research Paper

This paper analyses the concept of ‘Relevant Reach’, defined as the ability for advertisers to use data from online marketing capabilities to reach the highest potential pool ofbuyers.

Article

This article looks at what programmatic can do to move away from the relentless targeting that ultimately only alienates consumers, and become better targeted and tailored messaging welcomed by its audience.

News

NEW YORK: Blockchain technology has been around for several years but is now beginning to make waves in advertising and media where it holds out the promise of a solution to many of the ills that beset the digital world while also challenging the ...

Article

This article outlines how Just Eat, the takeaway marketplace, changed its approach to data and ad budgeting and shifted its focus to mobile.

News

GLOBAL: As marketers everywhere accept that data is now essential to their work, they are spending more on data-driven marketing and advertising (DDMA) and getting better at evaluating its effectiveness, a new study says.

Article

This article looks at making automation in mobile marketing work even better by using predictive targeting to find the speed and agility need to hit the right customers at the right time.

Article

This paper explores the current reading on the topic of marketing on Facebook - the best used social network in the world, the platform reaches over a billion users every month.

Article

This event report explores, Nestle-owned coffee brand, Nespresso's shift to programmatic and how a technological advance has prompted a significant review of the commissioning and development of its digital marketing programs.

Article

This event report outlines the main challenges facing brands and agencies when it comes to tapping new marketing technologies, based on a survey of executives conducted by Ipsos.

Article

This event report covers attempts by Best Buy, the electronics retailer, to make smarter marketing choices based on data.

Article

This article outlines how Mondelez used big data to adjust its programmatic and e-commerce marketing in real time for the Oreo brand in China, increasing sales conversions and display ad engagement.

Research Paper

This article argues that commercial advertisers should borrow from the strategies employed during the 2012 and 2016 election campaigns in the US to improve the effectiveness of their own marketing efforts.

Article

This event report looks at the marketing potential and applications of new technology in the sphere of artificial intelligence and machine learning.

Article

This article explains how Nissan Motors is using big data, analytics and marketing science in the automotive sector to measure campaign success, increase sales and evolve its brand for younger consumers.

Article

This article provides insights into how some of India's biggest FMCG brands are rethinking their approach to omni-channel marketing and big data.

Article

OMD China's Transcend 2016 report examines the key media investment trends likely to shape the Chinese advertising landscape in the 2016/7 financial year.

Article

The event report reveals how international dairy manufacturer Danone used social media listening to analyse product preferences and key concerns of consumers in China and the UK.

Article

This article argues that the complexity of reaching B2B decision-makers necessitates an effective, data-informed strategy.

Article

This article is interested in finding out what happened to the promise of big data and explaining why the long-term must be put back into marketing.

Article

This article explains programmatic advertising: the technology, terminology and opportunities, with advice on how to get started, the challenges it poses, and what the future might look like.

Article

This article explains how, as programmatic is taking an increasingly large share of digital budgets, brand data needs to play a key role in both targeting and creative development.