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Article

This article seeks to demonstrate how direct mail is not only defending its place in a digital world, but is becoming more important as the line between digital and physical blurs.

Article

This article explains how to use direct mail in customer acquisition.

Article

This article explains how to use inserts in customer acquisition.

Article

This article explains how to use doordrops in customer acquisition.

Article

This article explains how to use leaflets in customer acquisition.

Research Paper

This paper explains how ESIKA, the beauty brand owned by Belcorp, mixed traditional and neuroscience research methods to improve the performance of its catalog in Latin America.

Article

This article explains how big data can help marketers use direct mail more effectively as part of an omnichannel strategy.

Article

This research demonstrates how UK consumers interact with mail as it flows throughout the average household and provides advice for brands to make the most of this channel.

Case Study

This report describes research conducted by Royal Mail, the UK postal delivery service, to understand what variables increase the effectiveness of direct mail.

Research Paper

This paper demonstrates how IKEA, the world's largest furniture retailer, evaluated the 2013 edition of its catalogue through Market Research Online Communities (MROCs) in Germany, Italy, Poland, US and China.

Article

A report from the 2011 IEG Sponsorship Conference, focusing on UPS' sponsorship strategy. The firm has a highly visible NASCAR presence for its U.S.

Research Paper

Theory and past research suggests that greater levels of consumer involvement and product usage lead to higher levels of word of mouth (WOM).

Case Study

This case study demonstrates how Aquafresh Iso-Active used social network marketing to win brand engagement as part of its launch campaign.

Case Study

This case study covers the Royal Mail's 'Matter' campaign, which used a subscriber-based service to send people ten objects from ten different brands.

Research Paper

This paper outlines a new pre-testing tool designed to identify which piece of direct mail will generate the best in-market response.

Article

In the UK direct mail volumes have been dropping, but in 2006 the medium still accounted for 12.2% of advertising spend.

Article

The desire to manage direct marketing campaigns on a pan-European basis is commercially strong, especially the appeal of production economies, but the reality is not simple.

Article

The rapid growth of online and digital advertising has led many to ask whether traditional mass communications like television commercials and direct mail have a future.

Article

In this article, Alex Batchelor, marketing director at Royal Mail, talks to Judie Lannon, the Editor of Market Leader, about the opportunities direct mail offers and how Royal Mail is bringing a fresh approach to marketing itself.

Article

Few people have the talent to write persuasively, but everybody in management, marketing and sales thinks they can, and thus that they do not need to hire professional copywriters.

Article

Despite a reputation for being irritating and annoying, direct mail continues to attract growing expenditure while other budgets suffer.

Research Paper

Using Psychological Reactance as the framework, this study sought to understand consumer attitudes towards two major direct marketing techniques: unsolicited commercial e-mail and postal direct mail.

Article

Philip Kirk, head of the Media Development Team at Royal Mail, and Graham Spickett-Jones, from Hull University, describe new research designed to provide hard evidence of mail's capacity as a medium to deliver long term value - and make a strategic impact within an integrated plan.

Article

Drew Neisser, president and CEO of Renegade Marketing Group, describes a trip with his 12 year old son to the Dew Action Sports Tour in Louisville, Kentucky.

Article

Hugh Robertson, founder and managing partner of experiential marketing agency, RPM, debates the development of brand experience marketing from a tactical add-on to a key element of brand strategy.