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Opinion

"I wish I could be with you today, in the flesh as they say, but I'm in India. Ever been in India? Very hot.

Article

This article warns against marketers becoming trapped in their own advertising "bubble", where they don't listen to opinion or consensus outside their own groups.

Article

This short article looks at John Griffiths' and Tracey Follows' '98% Pure Potato' which explains the origins of advertising account planning, from its early beginnings in the 1960s in the UK, and goes on to examine its present and future.

Article

This article uses an old video of David Ogilvy giving a talk about direct marketing to create a not-quite-Socratic dialogue about the way forward for brand advertising, and what it can learn from its direct-marketing cousins.

Article

In this article, Malcolm White claims behavioural economics were, if not exactly invented, then certainly foreshadowed by French philosopher Denis Diderot.

Article

This article is based on an interview with Keith Reinhard, DDB Worldwide's Chairman Emeritus, and discusses many of the fundamental questions now facing the advertising industry.

Article

This Speed Read summarises the book 'The Anatomy of Humbug' by Paul Feldwick, which argues that the advertising industry can only deal with the rapidly changing media landscape if it both understands its past and rethinks its entrenched habits of thought.

Article

This article harks back to Victorian times to find inspiration from some of the marketing pioneers of that time.

Article

This article gives a brief overview of the history of planning, from the 1960s to 2010s, picking out key developments including landmark articles published in Admap magazine.

Article

This article presents six lessons from the past that marketers should remember in order to help them embrace new ways of doing things effectively in future.

Article

This article features an extract from British marketer Tim Ambler's memoirs - a lively and personal account of a fascinating life, most of which has involved marketing in one context or another.

Article

The rapid evolution of social media means brands and companies operate in an ever-changing landscape.

Article

Rules in a free market economy are difficult to frame to be both fair and effective, but they are clearly necessary.

Article

Les Binet and Sarah Carter contend that most people who work in advertising are young, which means many don't have a knowledge of anything that happened beyond the immediate past, and those that do won't mention it in case they appear old.

Research Paper

This study describes the perceptions of Japanese advertising professionals regarding the evolution of advertising planning and execution over a three-decade period.

Research Paper

This paper reviews the most significant studies of the Web and interactive advertising that have been published in the Journal of Advertising Research over the past 15 years.

Research Paper

The Journal of Advertising Research has been instrumental in supporting new ideas about how advertising works, no matter how unpopular their implications.

Research Paper

This paper reviews the current state of use (and value) of quantitative research in advertising. It concludes that the value of quantitative research is well established but use is less than might be expected based on value.

Research Paper

Before the advent of the Internet, media planning focused on individual media and used exposure - opportunity to see - as the criterion of effectiveness.

Research Paper

This paper considers the contributions of the Journal of Advertising Research to online research. The authors first identify those articles that contributed to the cumulative knowledge in this domain.

Research Paper

Reach and frequency are key concepts advertisers face when selecting media for their campaigns. Around the world, the advertising industry relies on audience research for insights into how different media outlets perform on these key concepts.

Research Paper

User-generated content (UGC) is attracting a great deal of interest - some of it effective, some misguided.

Research Paper

In this paper, the authors reflect upon the last half-century of branding research, offering both integration and insight.

Research Paper

The primary "international advertising" topic over the past five decades is the question of whether, and to what degree, advertising can and should be standardized.

Research Paper

Mobile advertising is a young, fast-growing part of marketing communications. Initially over-hyped, it is now starting to take off for real.