Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

Index


67 results found
Sort by

Article

This paper explores the current reading on advertising in cinemas, a distraction-free environment that provides an immersive experience, the movies are seeing a resurgence in popularity among young and senior audiences alike.

Research Paper

These three studies found support for a process termed hedonic contamination, whereby exposure to advertisements before a movie or television show activates persuasion knowledge, directs attention to the product placements, and reduces consumption enjoyment.

Case Study

This case study details how Koodo Mobile, a mobile network operator brand, changed its business trajectory through the Choose Happy campaign in Canada.

Case Study

This case study explains how Mercabarna, a wholesale marketplace, used a short film to raise awareness of the company in Catalonia, Spain.

Case Study

This case study shows how The Guardian, a newspaper brand, launched a bold campaign claiming ownership of the weekend to directly engage with its loyal readers.

Case Study

This case study describes how Sunsilk, Malaysia's largest shampoo brand, reached two separate audiences by using targeted advertising that suited local sensibilities.

Case Study

This case study looks at the Australian financial services provider ANZ, that targeted the crucial entry point of teens and young adults with a campaign that would be useful to the audience.

Article

This Warc webinar presents new, unpublished research from MESH and National CineMedia about the impact of cinema advertising.

Case Study

The case study describes how Lacoste, a French clothing brand created in 1933, used a 360 degree marketing approach to reignite its fans' passion for the brand while maintaining that important link to its sports DNA.

Case Study

This case study explains a campaign by Wrigley's Extra gum that reversed steady declines by creating a brand that would be remembered at the moment of purchase.

Research Paper

This article looks at the possibilities for specificity in out-of-home advertising.

Case Study

This case study describes how Grupo Ć’xito, a Colombian retailer, enhanced its corporate social responsibility and achieved mass reach with a documentary showcasing the country's natural wonders that was promoted on social media.

Case Study

This case study describes how Emirates NBD, a leading local bank in UAE, created a 'Bollywood on wheels' portable cinema to bring entertainment to labour camps, to improve its brand perception amongst affluent people and increase account openings.

Case Study

This case study describes how Caramel Films in Spain came up with a one-of-a-kind criteria for deciding which film out of three available it would distribute.

Research Paper

This paper analyses consumers' happiness levels in the cinema versus other media channels and argues that increased happiness levels in the cinema have a positive impact on levels of engagement, creating a uniquely valuable environment for advertisers.

Case Study

This case study describes how Volkswagen China addressed the problem of drivers using mobile phones while driving.

Case Study

This case study describes how Sky News Arabia highlighted its brand promise and gained viewership by broadcasting from an unexpected location - a cinema.

Article

This article provides marketers with information and guidance on several major media channels.

Case Study

This case study explains how media company Sky News Arabia created live interactive news broadcasts to be shown in cinemas to engage with and increase viewer numbers in the Middle East.

Case Study

This case study describes how HP, the technology company, placed its products in mini-films to reach students in the Philippines.

Research Paper

This paper presents comparative research on the implicit emotional impact of ads when viewed in a cinema versus at home in the US and Australia, finding that ads viewed in a cinema have a greater emotional impact.

Case Study

This case study explains how ONLY, the fashion retailer, reversed declining sales in Europe with an interactive content-led campaign.

Article

This article discusses cinema visitor numbers in the UK, finding that numbers continue to grow and that engagement is high.

Article

This article discusses the rise of cinema-going amongst the over-55s and analyses how advertisers should adapt to his development.

Case Study

This case study details a campaign for Pedigree Adoption Drive in New Zealand, an initiative which helps the Pedigree pet food brand amplify its brand positioning.