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News

NEW YORK: Consumers who feel overwhelmed by ads and offers need to share more information about their preferences with advertisers, according to a professor at New York University's Stern School of Business.

News

LONDON: Data policy will be the next competitive battleground as consumers and governments place brands' data management under increasing scrutiny, an industry figure argues.

Opinion

"Data protection is rising up the public, political and media agenda", according to Rob Luke, deputy information commissioner (ICO), the UK’s independent authority that regulates the Freedom of Information Act.

Article

This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.

Article

This article looks at how companies can use the upcoming General Data Protection Regulations (GDPR) in the EU to build consumer trust.

Article

This article advises companies on how to adapt to the upcoming changes that will occur with the implementation of General Data Protection Regulations (GDPR) in the European Union.

Research Paper

This Speaker’s Box article looks at the role of marketing in cybersecurity, particularly in regards to preparing for and managing the consequences of data breaches.

Opinion

As the countdown to the impending General Data Protection Regulation (GDPR) continues, so do the media conversations seemingly intent on creating panic in the marketing industry.

Article

This event report explores the development of DeepMind, the London AI startup bought by Google in 2014, on the applications of their powerful technology.

News

SINGAPORE: Even though the great majority (82%) of consumers in Asia Pacific are willing to share some of their personal data with brands, they adopt a strict line when it comes to how that data is used.

News

SAN FRANCISCO: Facebook has announced that it is updating its data protection policy to ban developers from using data taken from the social network for surveillance purposes.

News

LONDON: A little over a year out from the introduction of the EU General Data Protection Regulation (GDPR), a quarter of UK marketers (26%) believe their companies are still unprepared.

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.

News

NEW YORK: Smart TV manufacturers need to get consumers' consent before collecting data on their viewing habits, the Federal Trade Commission has said, following the settlement of complaint it brought against Vizio.

Article

This article presents a new study on desktop and mobile platforms, carried out in Belgium, which tells marketers a great deal about which formats audience will tolerate without resorting to the use of ad blockers, finding five central learnings.

Article

This article outlines how brands need to redesign the customer experience to give consumers the feeling that exchanging their personal information is worthwhile, by seeking permission through creative engagement.

Article

This report explores the online behaviour of students through a survey of 5,198 students - defined as those who responded that their current working status was 'in education'.

News

GLOBAL: Consumers worldwide are generally more willing than unwilling to share personal data if they can see a clear value exchange, new research has shown, but most are ambivalent.

News

FRAMINGHAM, MASS: The issue of digital privacy appears to be troubling a growing number of US consumers, recent research and online search trends have indicated.

News

BRUSSELS: The European Commission is proposing new privacy legislation that will see rules extended from traditional telecoms operators to include new providers of electronic communications services, such as WhatsApp, Facebook Messenger, Skype and ...

Article

This article explores the value of brand trust to companies as it grows in importance due to greater use of consumer data.

Opinion

It's not often that certain laws get a lot of attention, but the General Data Protection Regulation (GDPR) – the massive piece of data protection legislation that will become effective 25 May 2018 – is the notable exception.

Article

This event report details how IBM, the technology company, has been looking at the expansion of the 'augmented intelligence' marketplace.

Research Paper

This paper examines how surveys can be used responsibly by companies in order to find a balance between reasonable use of data and the protection of individual privacy.

Article

This event report details a variety of innovations in communications, with UK examples from advertisers including Google, Domino's Pizza and Barclays.