Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

Index


296 results found
Sort by

News

BEIJING: With a new cybersecurity law due to come into force in a few days, foreign businesses in China are having to consider the potential impact of recent changes to the language which broadens the scope of those affected.

Article

This paper details the findings of a study into consumer attitudes and awareness across Europe of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA), a mechanism for consumers to control their preferences for online behavioural advertising.

News

VANCOUVER/PARIS: The mere marketing of energy drinks as mixed with alcohol ends up making young men feel more intoxicated and uninhibited than they actually are, a new study has revealed.

News

TORONTO: Two new pieces of legislation in the European Union could transform digital marketing in the region and beyond, and may also encourage brands to address their failings in this space, a leading executive from PageFair has argued.

Article

This article outlines how two major laws in the European Union (EU), the General Data Protection Regulation (GDPR) and ePrivacy Regulation, could impact marketing across the globe when they come into effect next year.

News

SYDNEY: A blanket ban on gambling ads during live sports broadcasts is reportedly going to be considered by the Australian government this week, but new data suggests the move could cost TV networks more than $135m in lost revenue.

News

WASHINGTON DC: Celebrities and other influencers who post content on Instagram have been warned by US regulators that they must fully reveal their relationship when they promote products on behalf of brands.

Opinion

"Data protection is rising up the public, political and media agenda", according to Rob Luke, deputy information commissioner (ICO), the UK’s independent authority that regulates the Freedom of Information Act.

News

NEW YORK: Marketers will all be aware that several major brands, such as Procter & Gamble and JPMorgan Chase, are no longer tolerating the inadequacies of digital advertising – and this is a development strongly endorsed by the IAB's CEO.

News

WASHINGTON, DC: The problems of fake news, trolling and online harassment are unlikely to disappear any time soon, experts believe, and may even get worse, with potential implications for the nature of the internet and online communications.

Article

This article examines the current problem of digital transparencies from the client's perspective, providing best practice on what to ask media agencies in order to ensure advertisers can navigate the complex challenges of the digital landscape.

News

BEIJING: A delay on restrictive e-commerce regulations in China has boosted the fortunes of Australian health and nutritional brands that rely on the country's booming online market.

Research Paper

In August 1997, the U.S. Food and Drug Administration (FDA) allowed brand-specific advertising on television.

News

LONDON: The British government should set up an urgent investigation into Google, Facebook and the digital advertising supply chain to combat the spread of fake news, a leading media trade body has urged.

News

SYDNEY: Achieving transparency in advertising is a perennial problem, believes Sunita Gloster, CEO of the Australian Association of National Advertisers (AANA).

News

NEW YORK: Smart TV manufacturers need to get consumers' consent before collecting data on their viewing habits, the Federal Trade Commission has said, following the settlement of complaint it brought against Vizio.

Article

This event report addresses the need for marketers, publishers agencies, ad-tech firms and other members of the digital media ecosystem to combat fraud, fake news and similar issues.

News

SAN FRANCISCO: Google took down 1.7bn ads that violated its advertising policies in 2016, more than double the amount of "bad ads" taken down in 2015, the company has announced.

News

EUROPE: Advertising delivers a range of benefits – economic, employment and social – to European economies, according to a new study, and industry bodies have used its findings to call for a pause in the flow of restrictions proposed by ...

News

BRUSSELS: The European Commission is proposing new privacy legislation that will see rules extended from traditional telecoms operators to include new providers of electronic communications services, such as WhatsApp, Facebook Messenger, Skype and ...

News

NEW YORK: The legal cannabis market in the US and Canada was worth some $6.7bn in 2016 and growing rapidly with associated marketing spend following a similar trajectory.

Article

This article criticises Lord Justice Leveson's comments in the Leveson Report, which looks into the practices of the British press, on the trustworthiness of information found on the internet.

News

SINGAPORE: In an attempt to boost consumer trust, Singapore's influencers must now declare any commercial relationship with prominent disclaimers, according to new guidelines.

Article

The article explores potential solutions for China's endemic ad fraud problem, where bots and intentional cheating are frustrating marketers as digital ad spend soars.

Article

This article covers how marketers can navigate Singapore's new influencer marketing transparency guidelines.