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BEIJING: The fight against counterfeiting of luxury brands is failing to recognise some of the main motivations for purchase, research suggests.

Article

This event report examines how Stride, a gum brand owned by Mondelez International, used a record-breaking skydiving attempt to drive its new model of content monetization.

Article

This event report discusses the strategies of China's BlueFocus, the lead agency for Tencent, a vast media conglomerate, whose various properties account for around 55% of the nation's mobile usage.

Article

This article addresses the American movement against "patent trolls", firms that purchase broad patents created solely for the purpose of suing, or threatening to sue, companies that use certain technologies, devices, or business methods.

Research Paper

The successful registration of a color as a trademark requires the courts to assess whether the color has developed secondary meaning with respect to a specific brand.

Article

The article reports research showing that fashion fakes are increasingly acceptable, arousing little guilt.

Article

This article describes how China has developed intellectual property (IP) laws and has recently tightened them.

Research Paper

This paper proposes the 'Systematic Innovation Methodology' as an option to conventional consumer research and understanding methods.

Article

Lee Curtis, a trademark attorney at the Leeds office of Pinsent Masons, discusses the dangers that Google, Xerox and Jacuzzi run if they fail to protect their trade marks - and the ways to prevent familiar brand names going the same way as escalator, linoleum, and, even, sandwich.

Article

Discusses the problems of protecting global brands, trademarks etc., under different countries' legal systems.

Article

Securing a trademark is of central importance to brand owners, as it allows them to maintain the integrity of their product.

Article

The author asserts that in the next decade marketers will have opportunities to create long term competitive brand advantage by applying the laws of protection to their brands.

Article

Argues that brand values must be defended against theft as trademarks are, by developing a clear, legally defensible concept of a brand.

Article

This article summarizes the old and new remedies available under U.S. law to trademark owners against 'cyberpirates' (who register, but do not use, trade marks as domain names) or others who seek to exploit the owners protected trademarks as their own domain names.

Article

Describes the trademark dispute between Pennsylvania State University and University Orthopedics, Ltd, both offering orthopaedic and sports medicine services from the same site.

Research Paper

This paper seeks to show, by means of a recent case study, a relatively new field where traditional research methods were applied.

Research Paper

The quest for brand equity motivates marketers to build a favorable brand image to differentiate their offerings from those of competitors.

Article

The `R' symbol in a circle can now legally denote a trademark registered anywhere in the EC. The recent Pall case (Pall Corp v Dahlhausen, case 238/89) in the European Court of Justice has changed the picture and seems to alter UK law on trademarks.

Article

Another column about the proposed EC Directive restricting advertising of tobacco products - covering a point which could affect any advertising.