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Article

This article provides an overview of the thinking and reading on the subject of experiential marketing and sampling, both live activities that involve direct interactions with audiences that can have an impact indirectly.

Article

This article explores best practice in the area of experiential marketing, arguing that it is a technique, not a channel, putting the idea first, and thinking about media second.

News

CHICAGO: Contours, the baby gear manufacturer, claimed the top "Super REGGIE" honour at the 2017 REGGIE Awards for the "Baby Stroller Test-Ride" campaign developed with agency FCB Chicago.

Article

This event report recounts how Bud Light, the beer brand, used experiential marketing to attract millennial consumers.

Case Study

This case study describes how non-profit organisation the Thai Health Promotion Foundation created AbsorbPlate, an innovative design inspired by the texture of sponge, that made Thai food less greasy, and helped tackle Thailand's obesity problem.

Case Study

This case study details how Intel, a technology company, delivered a unique exhibition experience at the Mobile World Congress in Barcelona, Spain.

Case Study

This case study details how Microsoft, an electronics company, celebrated the launch of its Rise of the Tomb Raider game for its Xbox gaming platforms in the UK.

Case Study

This case study describes how Cancer Research UK, a cancer research and awareness charity, increased awareness of legacy gifts through a tribute garden.

Case Study

This case study describes how Mary's Meals, a British charity, increased donations to provide school meals with its UK Lunchbox campaign.

Case Study

This case study reveals how Sure, the deodorant brand, activated a new communications strategy at music festivals in the UK to target young audiences.

Case Study

This case study describes how Cornetto, an ice cream brand, converted music, movies and festival into media vehicles, growing sales and recruiting new users in the process.

Case Study

This case study explains how Lego, the toy company, built an emotional connection with Australian families in a Christmas campaign which increased sales.

Case Study

This case study describes how Lucozade, the global sports drink brand, leveraged its sponsorship of the Irish Rugby team during the 2015 6 Nations campaign, and involved fans as the '16th player' by testing their conversion skill.

Case Study

This case study describes how Coca-Cola, the FMCG drinks giant, drove brand growth with young adult drinkers in Ireland.

Case Study

This case study details how Permanent tsb, a financial services provider, drove business performance and awareness as well as consideration for its mortgage offerings in Ireland.

Case Study

This case study shows how Dacia, car brand, increased brand affinity in Italy via a family focused, sponsorship-based campaign.

Case Study

This case study describes how Taiwanese electronics company, HTC, launched its VR offering VIVE with the creation of a world-first immersive experience in London and Paris.

Article

This article outlines five key questions marketers should consider when implementing event technology as part of experiential activations.

Case Study

This case study shows how Visa, a credit card company, used social media to confront negative stereotypes of Chinese travellers and stole market share from its local competitor in China.

Case Study

This case study shows how Save the Children, a UK charity for the protection of children, increased its audience and funding by promoting a Christmas Jumper nationwide event.

Case Study

This case study shows how Lidl, a supermarket brand, increased sales and beat its competition in the UK using a hidden-camera stunt that showed customers' reactions to its low prices.

Case Study

This case study describes how Tennent's, Scotland's best-known lager brand launched a campaign to reinvigorate its association with T in the Park (TITP) music festival, to build brand preference amongst the 18-24 age group.

Case Study

This case study describes how MasterCard, a global electronic payment brand, sponsored the 2015 Rugby World Cup in the UK to increase brand consideration and card spend among affluent consumers.

Case Study

This case study shows how Nutralite, a butter alternative brand, increased sales in India by making innovative use of a 3D hologram in an experiential campaign.

Case Study

This case study shows how Lifebuoy, a health soap brand, successfully targeted United Nations policy makers with an emotional campaign about child mortality in India.