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News

SINGAPORE: The ongoing urbanisation of Asia, combined with higher disposable incomes and heightened consumer interest in health products is boosting sales in the category, according to new research.

Article

This article provides an overview of the probiotics market in Asia, where different food cultures require a different strategy from Western countries.

Research Paper

This report explores how Latin American companies are addressing product challenges in the region, and how they are responding to increasing consumer consciousness.

Research Paper

This paper demonstrates the value integrating social listening data with survey data, along with other traditional research methods, using a Health and Wellness case study discussed online in Arabic.

News

SINGAPORE: Indians are the most optimistic people in Asia-Pacific when it comes to their sense of well-being, according to a new consumer survey of 18 countries in the region.

Article

This event report looks at how brands prepare for technological and cultural change; the BBC, the UK's public broadcaster looks to its audience, while PepsiCo's fruit and veg division looks beyond juice toward health and wellbeing.

Article

This paper explores how the ageing population around the world is challenging prior notions of what it means to be old - this survey finds an age group motivated by health and wellbeing both physically and emotionally.

News

NEW DELHI: PepsiCo India, the food and beverage group that currently lags behind US rival Kellogg in the Indian breakfast market, is focusing on healthy food tailored to local tastes to increase its share.

Article

This article outlines how Asian consumers approach the concept of health and nutrition in food choice making, compared to Westernised countries.

Article

This article outlines the trends set to shape Indonesian marketing in 2017, including economic growth, aspirational middle class consumers, mobile-first, and increased ad-spend across both traditional and digital media.

News

LONDON/NEW YORK: Six in ten Americans are moving away from 'Big Food', but marketers need to avoid making blanket assumptions about people's eating and purchasing behaviours and understand the different motivations that drive particular groups, ...

Article

This article presents a US study that identifies six types of grocery shoppers, all of whom have different buying behaviours - and different attitudes to Big Food.

Article

This annual report by J Walter Thompson Intelligence investigates the trends and emerging consumer behaviours set to shape marketing globally in 2017.

News

LONDON: UK regulations restricting the advertising to children under 16 of food and drink products high in fat, salt or sugar (HFSS) are to be extended from television to include the internet and social media, print and cinema.

Article

This paper sets out a research project for Unilever, the FMCG manufacturer, to deliver an understanding of how toothpaste is consumed amongst lower-income groups in Nigeria, Ethiopia, India and the Philippines.

Article

This paper explores how a research agency partnered with a leading contact lens manufacturer to use Apple Watches to capture patients' experience of wearing two different contact lenses.

News

WASHINGTON, DC: Americans are almost as divided in their perceptions of food and what constitutes healthy eating as they are on politics, although the food splits do not follow party lines.

Article

This article summarises some of the key findings of research into the digital habits of 'fitness fanatics' presented in an infographic format, as well as a link to a full report by GlobalWebIndex.

Article

This research report details the digital habits and behaviours of 'fitness fanatics' around the world, defined as individuals who say they exercise more than four times per week and have a strong interest in health and fitness.

Article

This report analyses five trends that will impact the packaged foods market, including mobile technology, increased urbanisation, single-person households and price polarisation.

Research Paper

This paper describes how behavioural economics (BE) contributed to a UK qualitative research project for integrating a series of healthy-lifestyle support services into a single, holistic service.

Article

This event report explains how Nestle, the multinational food and drink company, is changing its corporate culture to keep up with technological advances.

Article

This webinar explores if and how marketers in the healthcare space can nudge people toward healthy behaviours.

Research Paper

This paper sets out research by Luxottica, owner of eyewear brands including Ray-Ban and Oakley, to understand why consumers in developing economies tend to resist the adoption of corrective eyewear.

Article

This article explores the opportunities for purpose-driven brands in Asia's developing markets, where environmental concerns and social progress are shaping consumer preferences more than ever before.