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Article

This article explores how best to utilise the omnichannel model to offer seamless shopping experiences to customers.

Research Paper

This paper describes a research project for Mercado Libre, a Latin American ecommerce platform, which wanted a better understanding of its own position against those of its competitors in the online shopping market.

Research Paper

This paper describes research that explores whether consumer decision-making, in relation to shopping across different categories and seven national markets, is influenced by culture.

Article

This article presents advances in 3D, VR and AR technologies that are providing auto marketers with powerful experiential tools capable of generating deeper and more intuitive insights which can better engage consumers emotionally.

Article

This article explores how programmatic can be more than a way to serve ads: it can enhance the customer experience if the dynamic capabilities of adtech are combined with meaningful creative.

Article

This case study describes how LG, the South Korean consumer electronics company, plugged a knowledge gap in the complex path to purchase of its high-value products by understanding three elements of the shopper experience.

Article

This article describes a segment of customers known as "superconsumers" and explains how utilising their insight can drive brand growth.

News

SAN FRANCISCO/LONDON: Despite the flood of data now available to marketers from increased smartphone usage, a new survey has revealed that the majority of them are still not confident about how to tap into the way people use their mobiles.

Article

The article explores the trends impacting financial services in India as the country moves toward digital payments post-demonetization, based on new market research data.

Article

This article summarises some of the key findings into the digital behaviours and purchase journeys of vacation buyers, presented in infographic format.

Article

This article highlights how a good online experience wins through efficiency and transparency, and by optimising for every device and customer group, allowing online retailers to keep customers engaged and avoid basket abandonment.

Article

This report details the digital behaviours and purchase journeys of vacation buyers, defined as those internet users aged 16–64 who say they intend to purchase a vacation abroad or at home within the next six months.

News

SINGAPORE: There has been evidence of a tea-drinking culture in Asia since the beginning of recorded history, but a new study suggests that coffee is making rapid gains as consumer tastes evolve.

Article

This event report details how Macy’s, the department store chain, is using its mobile app as a tool to drive multiple forms of consumer engagement.

Article

This article presents new research on how Singaporeans use e-commerce, particularly via their smartphones, and the potential impact on the country's retail sector.

Article

This article examines what in-depth research about people's mobile behaviour tells marketers about how they can achieve the best results when engaging consumers during micro-moments.

Article

This article considers how the omnishopper experience has meant that a smaller number of 'everything' retailers will dominate the commodity market, while consumers develop category-specific relationships with specialists.

Article

This report explores the online behaviour of students through a survey of 5,198 students - defined as those who responded that their current working status was 'in education'.

Article

This article summarises some of the key findings into the online behaviour of students, presented in infographic format.

Article

This event report details how brands can make their products more physically accessible to consumers by paying attention to the "three pillars of physical".

Article

This article outlines how Asian consumers approach the concept of health and nutrition in food choice making, compared to Westernised countries.

Article

The article outlines how Mondelez, Moleskine and Secoo are using Single's Day, the world's biggest e-commerce event, as a starting point to grow their e-commerce presence in China with CRM and data-driven strategies.

News

LONDON/NEW YORK: Six in ten Americans are moving away from 'Big Food', but marketers need to avoid making blanket assumptions about people's eating and purchasing behaviours and understand the different motivations that drive particular groups, ...

Article

This article presents a US-based study that confirms how some categories of food shoppers are influenced by social status when they make food consumption and shopping choices.

Article

This article explores the troubles with reviewers reviewing products which they received for free or at a discount from the company which made them.