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Opinion

"Data protection is rising up the public, political and media agenda", according to Rob Luke, deputy information commissioner (ICO), the UK’s independent authority that regulates the Freedom of Information Act.

Article

This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.

Article

This article advises companies on how to adapt to the upcoming changes that will occur with the implementation of General Data Protection Regulations (GDPR) in the European Union.

Opinion

As the countdown to the impending General Data Protection Regulation (GDPR) continues, so do the media conversations seemingly intent on creating panic in the marketing industry.

News

SAN FRANCISCO: Facebook has announced that it is updating its data protection policy to ban developers from using data taken from the social network for surveillance purposes.

News

LONDON: Sales and marketing teams need to work more closely together to better understand their audience and convert leads, but new research suggests that many UK brands have yet to make this adjustment.

Article

This article outlines how brands need to redesign the customer experience to give consumers the feeling that exchanging their personal information is worthwhile, by seeking permission through creative engagement.

News

GLOBAL: Consumers worldwide are generally more willing than unwilling to share personal data if they can see a clear value exchange, new research has shown, but most are ambivalent.

News

SHANGHAI: Integrating multiple sources of customer data for a single customer view is key to a more effective marketing strategy, a senior Google executive believes.

Article

This event report describes how the multinational oil and gas company Shell faces increasing challenges, as margins are squeezed and competition increases; to differentiate, it learned to understand its customers better.

Article

This article explores the current reading and thinking on the topic of segmentation; a crucial element of marketing, segmentation identifies relevant consumer subgroups, focusing and directing communication strategy.

Article

This article offers advice from Google on how marketers can use customer data across first, second and third party sources to create a single customer view.

Article

This article highlights the persistent value of small data despite the present obsession with big data as the main source of relevant insights.

News

BOSTON: Many businesses are failing to extract actionable insights from the huge volumes of data they track due to the systemic failure of their approach to machine learning, a leading academic has argued.

Article

This event report examines how the demands made on brands by consumers are becoming ever more niche and uncompromising.

Article

This event report details how IBM, the technology company, has been looking at the expansion of the 'augmented intelligence' marketplace.

Article

This article looks at how several insurance brands in the south-east Asian market overhauled their offering by using behavioural data to offer value exchange.

Article

This event report outlines how HP leverages various digital tools and data sources to help drive demand for its printers.

Article

This event report outlines how Procter & Gamble, the FMCG manufacturer, is adjusting its strategy to secure greater reach on Facebook.

Article

This event report addresses how Anheuser-Busch InBev, the brewer, is tapping new outdoor digital advertising solutions to engage consumers.

Article

This article looks at ten trends in how paid social is changing as Facebook grows ever more dominant and its peers continue to find new routes to audiences.

Article

This event report details how ConAgra, the US food manufacturer has rethought its marketing ecosystem, moving away from TV-first, to a more nuanced, programmatic, ecosystem.

Article

This webinar explains how to leverage purchase-based targeting with mobile location to drive more relevant communications at point of interest.

Article

This webinar explores how the personal data economy is about to change and how marketers can adapt to and leverage the growing area of people-data.

Article

The article covers how American Apparel, approaches consumer data analysis and customer centricity to drive more efficient targeting.