Get a demo Do I subscribe? News sign-up

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

Index


93 results found
Sort by

Case Study

This case study describes how technology company Lockheed Martin connected with STEM students in the US, through a group virtual reality experience.

Case Study

This case study shows how CenturyPly, a plywood trader in India, increased sales by creating a social media campaign focused on its carpenters' hardships and talents.

Case Study

This case study describes how Polyseam, a UK-based sealant and filler manufacturer, developed the branding for its new all-in-one adhesive and sealant by creating a range of simple, boldly designed products that leveraged the building trade's trust in the brand.

News

FAIRFIELD, CT: Industrial giant GE has ditched traditional B2B marketing strategies and is instead at the forefront of utilising the latest technologies to showcase its own innovations across the healthcare, transport and energy sectors in which it ...

Research Paper

This study from NFU Mutual, a rurally-focused insurance company, details how the company tailored communications to farmers in order to give more farmers a succession plan to keep their holdings alive.

Case Study

This case study describes how Certsure, a market-leading umbrella company for electrical certification in the UK, created a refreshed brand to deal positively with a merger and maintain member numbers.

Case Study

This case study shows how JSW Cement, a cement brand, was able to crack an unreceptive Indian market using an emotional campaign.

Case Study

This case study shows how JSW Steel, a steel brand, became India's highest growing steel brand, overtaking its long-running competitor.

Case Study

This case study shows how Halonix, a lighting solutions brand, successfully positioned itself as a socially responsible brand in India by using a crowdsourcing campaign.

Case Study

This article provides excerpts from the winning case studies of the 2016 David Ogilvy Awards, including campaigns from Nestle, Boeing and Ontario Women's Directorate.

Case Study

This case study shows how Fedrigoni, a paper manufacturer, increased brand awareness and sales by partnering with the camera brand Leica.

Case Study

This case study explains how TAFE, India's second largest farm equipment manufacturer, brought a real change in the life of its consumers, the farmers, by launching India's first citizen-led farmer-support campaign called #BeaFarmDost (BeaFarmFriend).

Case Study

This case study shows how Rolls-Royce, an engineering company, increased its brand profile and consumer engagement in the UK by drastically improving its online presence.

Article

This event report outlines how General Electric, the conglomerate, ensures its marketing remains consistently innovative and surprising.

Article

This event report offers an insight into how DuPont, the conglomerate, created two mobile apps to support its agriculture business in multiple markets.

Case Study

This case study explains how Boeing, the American engineering company, built a campaign around its commitment to innovation to engage audiences by studying the effectiveness of previous content.

Case Study

This case study explores how design consultancy Ratio worked on both design direction and industrial design with the UK manufacturing company Trend Control Systems to launch the IQ4 project of intelligent hardware.

Case Study

This case study shows how Thompson Aero Seating, a premium aircraft seat manufacturer based in Northern Ireland, launched a new product, the Vantage XL, and increased export sales with new customers across the world.

Case Study

This case study investigates how a strategic rebrand of the industrial transportation business White Logistics leveraged renewed growth and changed the fortunes of the company.

Article

This event report outlines General Electric's approach to marketing as it becomes a "digital industrial" company which is focused on connecting large industrial goods to the internet.

Article

This case study explains how Trelleborg Marine Systems, a port engineering company, used content marketing to increase sales.

Article

This event report shows how General Electric, the industrial conglomerate, is closing the gap between digital and traditional marketing.

Article

This event report explains why General Electric, the 130-year-old conglomerate, believes it is on the cusp of a "golden moment" from a branding perspective.

Case Study

This case study explains how Trelleborg Marine Systems, a port engineering company, used content marketing to increase sales.

Article

This event report outlines six priorities for GE, the industrial conglomerate, as it tries to ensure its marketing output remains fit for purpose.