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Case Study

This case study shows how Australian swimming pool builder, Narellan Pools, accelerated business growth by using Big Data to target customers at the precise times they were most likely to buy a pool, with creative focused on the "first dive in moment", identified as a powerful motivator in buying.

Case Study

This case study shows how Narellan Pools, a pool-building brand, used in-depth data mining to source the main drivers for pool purchasing in Australia and increase its sales.

Case Study

This case study explains how T Ruggiero & Sohne, a Swiss decorating firm, used direct mail to open conversations with new business targets.

Case Study

This case study describes how the property company AMF Fastigheter in Stockholm attracted tenants for the 62 000 m2 Urban Escape offices and justified some of the city's highest fees with the help of a pair of virtual reality goggles and a free app.

Case Study

This case study describes a campaign from USG Boral, an Australian building supplies company that launched its new plasterboard product as a challenger by encouraging behaviour change in the target audience.

Case Study

This case study covers a campaign from Narellan, one of Australia's largest pool builders, that leveraged first and third-party data to identify the tipping point from consideration to sale, increasing leads and sales.

Case Study

This case study demonstrates how Kamoi Kamoshi Co., Ltd., one of the largest producers of industrial Washi (Japanese paper) tapes in Japan, used an exhibition in a creative way to introduce a new product category, and increase sales and social media shares.

Case Study

This case study describes how the UK architectural company Purcell Miller Tritton rebranded itself as Purcell to reflect its fresh, design-led and forward-thinking work.

Article

This event report outlines how Coldwell Banker, the real-estate group, is seeking to develop a marketing strategy based around "programmatic content".

Case Study

This case study reveals how the CITB, the statutory body that represents the UK construction industry, successfully executed a campaign to recruit more apprentices for the industry.

Case Study

This case study explains the design process for a new product by Lovair, a supplier of washroom fittings to the construction industry, which represented a change in business model.

Case Study

This case study discusses how Nirmal Lifestyle, the urban infrastructure developers, started an advocacy movement to gain greater recognition for sport in Indian society.

Case Study

This case study describes how Carvalho Hosken, the Brazilian construction company, used Facebook to personalise customer visits to a showroom apartment.

Case Study

Rightmove, a UK property website, employed a multi-channel approach - including banner ads, PR support and an eCRM programme - to up-skill their sellers and landlords with tactical sales information and principles, helping them sell and let more successfully.

Case Study

Rightmove, a property website, wanted to convince sceptical UK property agents of the value of its advertising products.

Case Study

Philippines developer Ortigas had revamped its master plan for Circulo Verde, a Manila condominium community of 15 residential towers laid out over 10 hectares of land.

Article

In this interview with ANA Magazine, Deborah Wahl Meyer of American homebuilder, PulteGroup, describes her career to date.

Case Study

Ecobuild is an annual UK event presenting the future of design, construction and the built environment - an industry struggling during the recession in 2011.

Case Study

Although Rightmove is the most successful property portal in the UK, many estate agents, particularly those in London, considered it poor value for money, arrogant and inappropriate for them.

Case Study

Kudzu.com helps U.S. homeowners plan projects, solve problems and choose highly-rated contractors in their local area.

Case Study

The Danish portal for financial real-estate data, e-nettet, wanted to retain customers but faced growing competition.

Case Study

Grey Canberra worked on branding projects for two newly built suburbs of Canberra - Bonner and Crace.

Case Study

Fevicol, the leading Indian glue brand, was facing a declining market, cheaper competitors and a reduced budget.

Case Study

Sanoyas Hishino Meisho Corporation launched their ‘Shipbuilding Hero’ campaign, aimed to change the perception of the Shipbuilding industry as a hard, dirty and dangerous workplace.

Article

This paper provides an overview of the global real estate industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.