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Article

The aim of this study is to extend an existing method to untangle the effect of taste (intrinsic) versus label information (extrinsic) on repurchase in a new-to-wine market.

Article

This Company Profile from Euromonitor provides key details and analysis of Constellation Brands Inc, the owner of brands such as Almaden, Inglenook and Sazerac.

Research Paper

Grounded in random utility theory, discrete choice experiments (DCE) have proven to be effective in uncovering consumers' choice preferences and switching patterns for repeated choice.

Case Study

This case study describes how Casillero del Diablo, a wine brand, partnered with Sky Movies in the UK in order to tap the potential of wine and TV moments.

News

SHANGHAI: Some 38m Chinese consumers currently drink wine, but the country's largest listed winemaker expects that number to grow at least tenfold and is massively expanding its plans to import wine from the vineyards it owns abroad.

Article

This Company Profile from Euromonitor provides key details and analysis of E & J Gallo Winery. Included is a strategic evaluation with key facts about the U.S.

Article

This Company Profile from Euromonitor provides key details and analysis of Pernod Ricard, the owner of brands such as Jacob's Creek and Montana.

Article

This event report outlines how Moët Hennessy, which manufactures a range of premium alcoholic drinks, is responding to changing beliefs and behaviours around luxury.

Article

This case study explains how Taylors Wines reversed its dollar value sales declines by creating Optimum Drinking Temperature Sensors, elevating wine-making credentials, and imparting useful, shareable information to improve the experience for thousands of Australian wine drinkers.

Case Study

This case study demonstrates how Jacob's Creek, Australia's largest wine brand, increased awareness of its new Twin Pickings wine drink through a music-focused campaign that celebrated the target audience's love of friendships.

Case Study

This case study details a campaign from Beringer, the US wine manufacturer, which allowed shoppers to try a non-alcoholic wine sample at any time of the day, right on the shelf where purchase can be influenced.

Article

This Company Profile from Euromonitor provides key details and analysis of Campari, the owner of brands such as Cinzano, Teruzzi and Puthod.

Article

This Company Profile from Euromonitor provides key details and analysis of luxury apparel, wines and spirits and beauty company, LVMH, the owner of brands such as Dom Pérignon, Christian Dior and Donna Karan.

Case Study

This case study explains how JT, a Canadian wine brand, created a new platform to attract consumers and consistently increase sales.

Case Study

This case study shows how Barefoot Wines, part of E&J Gallo, increased sales and awareness of product and brand in Germany through an experiential campaign.

Case Study

This case study explains how Selections Chartier, a wine company based in the Canadian province of Quebec, used a 'perfect meal' message to promote its product.

Case Study

This case study explains how Jackson-Triggs, a wine brand owned by Constellation Brands, reversed a decline in sales in Canada.

Case Study

This case study explores how two of Australia's top wine experts, Dan Sims and Ben Edwards, successfully launched Two Men, a brand of Argentinian Malbec, into Australia.

Case Study

This case study describes how Australian wine brand Robert Oatley achieved shelf standout and a rise in sales through a redesign of its packaging.

Case Study

This case study explains how Pernod Ricard Winemakers promoted a new internal creative laboraties program to increase innovation and meet business goals.

Article

This Company Profile from Euromonitor provides key details and analysis of Viña Concha y Toro, the owner of brands such as Casillero del Diablo.

Article

For new business owners, building a brand can be done in a number of ways but budgetary constraints mean that word of mouth is likely to be important, at least in the initial stages.

Article

This Adstats article examines global adspend in the alcoholic drinks market.

Case Study

This case study describes a campaign in Canada by Jackson-Triggs, a wine brand, which sought to reverse decline in sales by repositioning the brand.

Case Study

This case study describes how Rich Secco, a German canned Prosecco drink brand, used social media to connect men and women online.