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Case Study

This case study shows how John Lewis Insurance, the insurance branch of the retail brand, increased its sales by successfully adapting John Lewis' iconic marketing identity to its campaign in the UK.

Case Study

This case study shows how Budget Direct, an insurance services brand, increased sales by creating a mascot to explain its low risk insurance policy to Australians.

Case Study

This case study shows how John Lewis Insurance, the insurance branch of the retail brand, delivered impressive sales results in the UK through the use of a campaign film promoting its services against a girl's carefree dancing.

Case Study

This case study explains how Swedish insurance company Trygg-Hansa used a humorous video to explain the impact of alcohol on swimming ability and reduce deaths by drowning.

Case Study

This case study shows how Daman, a health insurance brand, raised awareness about antibiotics self-prescription and over-consumption in the UAE using a humorous campaign that likened pills to candy.

Case Study

This case study shows how Daman, a health insurance brand, increased brand equity in the UAE using an educational campaign about vitamin D deficiency.

Article

This case study describes how New Zealand insurance company, Tower Insurance, took a multichannel approach and used Valentine's Day to change brand perceptions.

Case Study

This case study describes how Daman, a health insurance company in the United Arab Emirates, used innovative printing technology to give the population some much-need vitamin D.

Case Study

This case study describes how Cigna, the US health insurer, used the fictional TV Doctors of America to promote both its offering, and to encourage preventative care.

Case Study

This case study describes how Humana, a US health insurance provider, built on research that showed baby boomers' desire to grow and not fade into the future, by using data from match.com to understand the audience and build the inspirational #StartWithHealthy campaign.

Case Study

This case study describes how HomeServe, a home assistance provider, increased employee engagement through the delivery of a People Charter in the UK.

News

GLOBAL: Indian consumers, more than any others around the world, are prepared to pay more for simpler experiences, research has shown, with insurance emerging as a particular pain point.

Article

This event report describes how Zurich, the multinational insurance provider, has integrated artificial intelligence into its customer service offering.

Article

This article details how Aviva, the UK insurance brand, left behind it's successful and effective marketing and acquisition approach, by focusing of future-proofing through being digital-first.

Case Study

This case study details how Aviva, a British insurance company, drove greater salience of its car insurance by creating emotional connections with its consumers in the UK market.

Case Study

This case study describes how the Royal London Group, an insurance company, targeted over 50s in the UK with a digital search acquisition strategy.

Case Study

This case study details how Hiscox, an insurance provider, increased the targeting efficiency of its direct channel and reduced reliance on PPC channels in the UK.

Research Paper

This study from NFU Mutual, a rurally-focused insurance company, details how the company tailored communications to farmers in order to give more farmers a succession plan to keep their holdings alive.

Case Study

This case study details how NRMA Insurance, an Australian insurer, reframed the value of what an insurance brand can offer and found a core purpose: making the world a safer place.

Case Study

This case study describes how Churchill, a UK insurance company, found a point of difference by launching a campaign to help increase safety of children going to school.

Case Study

This case study explains how Aviva, the insurance company, challenged people to show how safely they drive and increased its car insurance sales in the UK.

Case Study

This case study shows how Aviva, an insurance company, created a hidden camera TV short series to illustrate the dangers of reckless driving.

Case Study

This case study describes how Daman, a health insurance company in the United Arab Emirates, used innovative printing technology to give the population some much-need vitamin D.

Case Study

This case study describes how UK insurance company Aviva refined its approach to budget-allocation decisions across digital channels by employing machine-learning techniques.

Case Study

This case study describes how US insurance company State Farm Insurance entered the world of smart home technologies to understand its customers better and so gain an advantage in a cluttered marketplace.